Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Click-through rate

                                                                                                                                                                                                                                                                                                        Click-through rate (CTR) is a key metric that measures the percentage of users who click on a link, ad, or call-to-action out of total impressions. It reflects how effective your messaging, creatives, and design elements are at capturing attention and driving engagement.

                                                                                                                                                                                                                                                                                                        Related Resources