Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Data integration

                                                                                                                                                                                                                                                                                                        Data integration is the process of merging information from diverse sources into a unified, consistent dataset. This approach ensures data accuracy and completeness, allowing product managers and analysts to gain a comprehensive view of customer behavior and operational performance.

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