Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Deep linking

                                                                                                                                                                                                                                                                                                        Deep linking is the practice of directing users to specific content or pages within an app or website, rather than the homepage. It improves navigation, reduces friction, and enhances engagement by helping users land exactly where they need to be—making it a powerful tool for driving conversions and campaign performance.

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