Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Path analysis

                                                                                                                                                                                                                                                                                                        Path analysis is a technique that visualizes the sequence of user actions within a product or website, helping teams understand how users navigate from entry to conversion or exit. It reveals the most common user flows, highlights drop-off points, and uncovers navigation bottlenecks—enabling teams to streamline the experience, reduce friction, and improve conversion rates.

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