Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

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                                                                                                                                                                                                                                                                                                        Conversion attribution

                                                                                                                                                                                                                                                                                                        Conversion attribution assigns credit to the marketing channels or actions that lead to a conversion—whether through paid ads, emails, or social content. It helps marketers understand which actions most effectively drive conversions, optimize campaigns, and allocate budgets where they’ll have the biggest impact.

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