Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Engagement metrics

                                                                                                                                                                                                                                                                                                        Engagement metrics measure how users interact with a product or digital experience. These metrics—like session frequency, active usage time, and feature adoption—help teams gauge product stickiness, content effectiveness, and campaign impact.

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