Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Funnel analysis

                                                                                                                                                                                                                                                                                                        Funnel analysis is a method of tracking the sequential steps that users take toward a final conversion goal, such as completing a purchase or signing up for a service. By analyzing where users drop off in the funnel, businesses can identify areas of improvement in the user experience and optimize their conversion rates.

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