Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        User properties

                                                                                                                                                                                                                                                                                                        User properties are attributes or characteristics of users, such as demographic information, device type, location, and user behavior. These properties are used to segment users into groups, personalize their experience, and run targeted campaigns that match user context and intent.

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