Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Daily active users (DAU)

                                                                                                                                                                                                                                                                                                        Daily active users (DAU) counts how many unique users engage with a product in a single day. It’s used to track short-term engagement, monitor daily usage trends, and measure the impact of recent releases or campaigns.

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