Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Traffic sources

                                                                                                                                                                                                                                                                                                        Traffic sources indicate how users arrive at a website or app—through organic, paid, referral, or direct channels. Understanding traffic sources helps businesses optimize their marketing efforts and allocate resources effectively to attract targeted audiences.

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