Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Hypothesis testing

                                                                                                                                                                                                                                                                                                        Hypothesis testing is a structured method for evaluating assumptions by comparing experimental data against expected outcomes. It helps teams validate ideas, determine whether changes have a statistically significant impact, and guide product and marketing strategies with robust, data-backed evidence.

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