Blog

Metrics

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Best Practices
August 27, 2024
Bounce Rate: How to Calculate & What's a Good Average
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Katie Geer
Product Manager, Amplitude
Every Product Needs a North Star Metric Card
Perspectives
August 20, 2024
Every Product Needs a North Star Metric: Here’s How to Find Yours
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Julia Dillon
Senior Product Marketing Manager, Amplitude
North Star that is good and one that is chaotic
Perspectives
August 15, 2024
What Makes a Good vs Bad North Star Metric
Julia Dillon Headshot
Julia Dillon
Senior Product Marketing Manager, Amplitude
Marketing Forecasting
Best Practices
August 7, 2024
Marketing Forecasting 101: Steps, Benefits, and Data to Use
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Austin Welborn
Senior Customer Success Manager, Amplitude
Scattered colorful computer mice
Best Practices
August 2, 2024
Click-Through Rate (CTR): How to Calculate and Increase Your CTR
Katie Geer photo
Katie Geer
Product Manager, Amplitude
Lagging and leading
Best Practices
July 24, 2024
Leading vs. Lagging Indicators, Plus Examples
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Audrey Xu
Solutions Consultant, Amplitude
15 Important Product Metrics
Perspectives
July 23, 2024
15 Important Product Metrics You Should Track
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
Correlation vs Causation: Learn the Difference
Best Practices
July 17, 2024
Correlation vs Causation: Learn the Difference
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Archana Madhavan
Instructional Designer
Website analytics in Amplitude
Best Practices
July 16, 2024
What is Web Analytics? Definition, Examples, & Tools
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
A blue flag and a pink flag pointing in different directions
Best Practices
July 9, 2024
Leading vs. Lagging Indicators: How to Identify and Map Your Metrics
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Rachel Torres
Group Product Marketing Manager, Amplitude
Recurring Revenue 101: MRR vs. ARR
Best Practices
June 3, 2024
Recurring Revenue 101: MRR vs. ARR
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude
Image of two rulers to illustrate the idea of metrics
Best Practices
April 19, 2024
The Complete Guide to Product Benchmarks
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude