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Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
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Ted Sfikas
Field Chief Technology Officer
Total Economic Impact™ (TEI) of Amplitude, a commissioned study conducted by Forrester on behalf of Amplitude.
Inside Amplitude
December 2, 2024
What’s the ROI of Amplitude?
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Kayli Berlin
Former Analyst Relations Director, Amplitude
HubSpot and Amplitude logos
Inside Amplitude
June 17, 2024
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot
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Jason Recacho
Principal Partner Marketing Manager, Amplitude
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Best Practices
May 17, 2024
Creating a Data Ecosystem to Guide Key Business Decisions
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Luis Romero
Director of Product Marketing
Data lake vs warehouse vs lakehouse
Best Practices
May 3, 2024
Data Lake vs. Data Warehouse vs. Data Lakehouse: Understanding the Differences
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Michele Morales
Senior Product Marketing Manager, Amplitude
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Perspectives
March 1, 2024
3 Signs That It’s Time to Reevaluate Your Digital Analytics Platform
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Rachel Torres
Group Product Marketing Manager, Amplitude
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Perspectives
December 18, 2023
What to Look For in Your Next Digital Analytics Platform
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Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Startup Building Blocks
Best Practices
October 31, 2023
How Startups Should Think About Customer-led Development
Eric Pollmann
Eric Pollmann
Sr. Staff Software Engineer
Three marketing and product team leaders collaborating on a computer showing unified digital analytics
Perspectives
October 5, 2023
Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform
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Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
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Inside Amplitude
June 27, 2023
Inside Warehouse-native Amplitude: A Technical Deep Dive
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Curtis Liu
CTO and co-founder, Amplitude
Data validation and data quality
Best Practices
December 18, 2022
Why data teams struggle with data validation (and how to change that)
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Franciska Dethlefsen
Head of Growth Marketing
Mapping data dependencies
Best Practices
December 17, 2022
Why It’s Important to Map Data Dependencies and How To Get It Done
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Franciska Dethlefsen
Head of Growth Marketing