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Modern Data Strategy series 2
Perspectives
June 18, 2025
Data Collection and the Identity Solution
Jim Kultgen
Jim Kultgen
Product Strategist & Evangelist
Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Total Economic Impact™ (TEI) of Amplitude, a commissioned study conducted by Forrester on behalf of Amplitude.
Inside Amplitude
December 2, 2024
What’s the ROI of Amplitude?
Image of Kayli Berlin
Kayli Berlin
Former Analyst Relations Director, Amplitude
HubSpot and Amplitude logos
Inside Amplitude
June 17, 2024
Using Behavioral Analytics for Growth with the Amplitude App on HubSpot
Jason Recacho headshot
Jason Recacho
Principal Partner Marketing Manager, Amplitude
Pegs on blue background with a string connecting some of them
Best Practices
May 17, 2024
Creating a Data Ecosystem to Guide Key Business Decisions
Luis Romero headshot
Luis Romero
Director of Product Marketing
Data lake vs warehouse vs lakehouse
Best Practices
May 3, 2024
Data Lake vs. Data Warehouse vs. Data Lakehouse: Understanding the Differences
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
A picture of a clock, representing that it's time to reevaluate your analytics platform
Perspectives
March 1, 2024
3 Signs That It’s Time to Reevaluate Your Digital Analytics Platform
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude
Abstract representation of a checklist
Perspectives
December 18, 2023
What to Look For in Your Next Digital Analytics Platform
Headshot of Courtney Burry
Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Startup Building Blocks
Best Practices
October 31, 2023
How Startups Should Think About Customer-led Development
Eric Pollmann
Eric Pollmann
Sr. Staff Software Engineer
Three marketing and product team leaders collaborating on a computer showing unified digital analytics
Perspectives
October 5, 2023
Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform
Headshot of Courtney Burry
Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Thumbnail of an abstract representation of Snowflake-native Amplitude on a navy background
Inside Amplitude
June 27, 2023
Inside Warehouse-native Amplitude: A Technical Deep Dive
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Curtis Liu
CTO and co-founder, Amplitude
Data validation and data quality
Best Practices
December 18, 2022
Why data teams struggle with data validation (and how to change that)
Image of Franciska Dethlefsen
Franciska Dethlefsen
Head of Growth Marketing