Platform
Analytics
Understand the full user journey
Integrations
Connect Amplitude to hundreds of partners
Experiment
Test, analyze, and optimize at scale
Data Management
Complete data you can trust
Customer Data Platform
Unite data across teams
Customers
Discover why customers love Amplitude
AI
Self-service data meets self-service intelligence
Analytics
Integrations
Experiment
Data Management
Customer Data Platform
Customers
AI
Platform
Analytics
Understand the full user journey
Integrations
Connect Amplitude to hundreds of partners
Experiment
Test, analyze, and optimize at scale
Data Management
Complete data you can trust
Customer Data Platform
Unite data across teams
Customers
Discover why customers love Amplitude
AI
Self-service data meets self-service intelligence
Analytics
Integrations
Experiment
Data Management
Customer Data Platform
Customers
AI
Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else.
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else.
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
All the terms you need to know
Blog
Resource Center
Glossary
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Community
Events
Support
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy
Become an Amplitude pro
Help Center
Developer Hub
Academy
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
All the terms you need to know
Blog
Resource Center
Glossary
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Community
Events
Support
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy
Become an Amplitude pro
Help Center
Developer Hub
Academy
Pricing
Pricing
Login
Contact sales
Get started
Blog
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
Churn Analysis
Best Practices
September 18, 2023
3 Reasons to Pay Attention to Retention
Pragnya Paramita
Group Product Marketing Manager, Amplitude
Best Practices
October 26, 2021
Calculate Customer Churn Rate in 6 Clicks
Darshil Gandhi
Principal Product Marketing Manager
