Amplitude Feature Experimentation

Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025
AI Just Raised the Bar on Experimentation
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Eric Metelka
Director of Product Management, Experimentation
Meet the team: Eric Metelka
Inside Amplitude
September 3, 2025
Meet the Team: Eric Metelka, Experimentation Director
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Paul Morrill
Senior Copywriter, Brand Marketing
A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025
The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
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Customer Stories
August 4, 2025
7 Cups Scales Emotional Support and Increases Revenue With Amplitude
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Glen Moriarty
Founder & CEO of 7 Cups
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Customer Stories
May 14, 2025
From Scholarship to Growth: How Correcto Boosted Activation by 208%
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Abraham López Lee
Co-Founder & CEO at Correcto
Graphic suggesting that warehouse-connected experimentation is providing a personalized experience
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
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Katie Barnett
Director, Product Management, Amplitude
North Star SaaS Provider, two men sharing a clever work insight with laptops in front of them
Customer Stories
December 20, 2024
North Star Metric: How a Top SaaS Provider Set Retention Records
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Ari Hoffman
Former Director of Customer Advocacy and Community, Amplitude
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Customer Stories
December 13, 2024
BandLab Shapes the Future of Music Through Data and Experimentation
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Justin Liu
Product Manager at BandLab
How Amplitude Uses Amplitude for No-Code Web Experimentation
Inside Amplitude
November 15, 2024
How Amplitude Uses Amplitude for No-Code Web Experimentation
Colin Craft, Sr. Website Specialist at Amplitude
Colin Craft
Sr. Website Specialist
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Customer Stories
October 7, 2024
iFood Serves Up 54% More Checkouts with Error Message Makeover
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Barbara Gomes
Group Product Manager at iFood
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Customer Stories
September 27, 2024
ITVX’s User Conversion Rate Soars by 10% With Amplitude’s Viewer Path Insights
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Lee Marshall
Director of Product, Growth at ITVX
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Customer Stories
September 11, 2024
Build Loyalty with an Analytics Platform That Inspires Confidence
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Conner Sunday
Manager, Customer Marketing & Advocacy