Amplitude Feature Experimentation

A toggle switch set to "On", indicating activation of a user
Inside Amplitude
November 24, 2025
Getting Started: Driving Product Engagement by Obsessing Over Activation
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
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Customer Stories
November 21, 2025
Add Data to Cart: How Ankorstore Ended Data Bottlenecks with Amplitude
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Thomas Clavelloux
Head of Data, Ankorstore
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Customer Stories
November 19, 2025
Noli trace son chemin dans la jungle cosmétique et double ses conversions d'achat.
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Hélène Piquet
Director of Product, Noli
Woman applying face cream
Customer Stories
October 30, 2025
Noli Cuts Through the Beauty Jungle, Doubling Purchase Conversions
Helene Piquet Headshot
Hélène Piquet
Director of Product, Noli
Recraft Platform Screenshot
Customer Stories
October 28, 2025
How Recraft’s Data-Driven Design Decisions Helped 10x Its User Base
Ivan Pozdnyakov Headshot
Ivan Pozdnyakov
Data Analyst, Recraft
Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025
AI Just Raised the Bar on Experimentation
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation, Amplitude
Meet the team: Eric Metelka
Inside Amplitude
September 3, 2025
Meet the Team: Eric Metelka, Experimentation Director
Paul Morrill smiles in front of some trees and a fence.
Paul Morrill
Senior Copywriter, Amplitude
A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025
The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation, Amplitude
Boy Looking at Phone and Sitting on Red Chair
Customer Stories
August 4, 2025
7 Cups Scales Emotional Support and Increases Revenue With Amplitude
Glen Moriarty Headshot
Glen Moriarty
Founder & CEO of 7 Cups
Woman typing at computer
Customer Stories
May 14, 2025
From Scholarship to Growth: How Correcto Boosted Activation by 208%
Abraham Lopez Headshot
Abraham López Lee
Co-Founder & CEO, Correcto
Graphic suggesting that warehouse-connected experimentation is providing a personalized experience
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
Katie Barnett headshot
Katie Barnett
Former Director, Product Management, Amplitude
North Star SaaS Provider, two men sharing a clever work insight with laptops in front of them
Customer Stories
December 20, 2024
North Star Metric: How a Top SaaS Provider Set Retention Records
Ari Hoffman Amplitude Headshot
Ari Hoffman
Former Director of Customer Advocacy and Community, Amplitude