Blog

Customer Experience

A digital device highlights a heart in a row of hearts, communicating personalization
Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
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Michele Morales
Senior Product Marketing Manager, Amplitude
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Perspectives
March 25, 2025
How Top Brands Use Data to Deliver Unmatched Customer Experiences
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Assortment of game titles from Electronic Arts
Customer Stories
January 30, 2025
EA Levels Up with Inclusive Development and 30% Faster Onboarding
Faith McGee
Faith McGee
Senior Research Manager, AI/Analytics at Electronic Arts
Customer Experience
Best Practices
October 14, 2024
What Is Customer Experience? Definition, Examples, & Tools
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Audrey Xu
Solutions Consultant, Amplitude
How to Calculate & Improve Your Customer Retention Rate in 2024
Best Practices
October 10, 2024
How to Calculate & Improve Your Customer Retention Rate in 2024
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Nikhil Gangaraju
Director, Product Marketing, Amplitude
Different colored wavy charts
Best Practices
October 8, 2024
3 Ways To Measure User Retention
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Pragnya Paramita
Group Product Marketing Manager, Amplitude
website ux analysis
Best Practices
September 27, 2024
9 Tips for a Successful Website User Experience Analysis
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Jake McKibben
Art Director, Amplitude
Quantitative vs. Qualitative Data blog post illustration - pie chart
Best Practices
September 18, 2024
Quantitative vs. Qualitative Data: Which To Use and When
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Pragnya Paramita
Group Product Marketing Manager, Amplitude
What is Behavioral Segmentation
Best Practices
September 18, 2024
Behavioral Segmentation: The Key to Understanding Customers
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Darshil Gandhi
Director, Product Marketing at Amplitude
Product Management Career
Best Practices
September 2, 2024
How to Get Into Product Management in 2024 & Beyond
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Kate Adams
Product Manager, Amplitude
what is a bounce rate blog post illustration - basketball shapes
Best Practices
August 27, 2024
Bounce Rate: How to Calculate & What's a Good Average
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Katie Geer
Product Manager, Amplitude
Digital Transformation Examples
Best Practices
August 8, 2024
Digital Transformation Case Studies: 3 Successful Brand Examples
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Mallory Busch
Product Marketer, dbt Labs