Inside Amplitude

Inside Amplitude

Our Commitment to Community Safety and Continued Service

We are taking precautions to safely and effectively continue providing our services to all customers and support our Ampliteer community during this t...

Curtis Liu

Inside Amplitude

Introducing Conversion Drivers: Understand the Behaviors Behind Conversion and Drop-Off

Conversion Drivers helps teams understand what gets their best customers to convert, and uncovers the issues preventing others from being successful.

Mike Ottavi-Brannon

Inside Amplitude

Amplitude acquires ClearBrain to add predictions to analytics

ClearBrain’s patent-pending, machine learning technology will help our customers make big product bets faster.

Shadi Rostami

Inside Amplitude

Release Notes: February 2020

Here's what was new in Amplitude through February 2020: an inbound data integration with Intercom, a revamped My Workspace, co-ownership of cohorts, a...

Archana Madhavan

Inside Amplitude

Release Notes: January 2020

Here's what was new in Amplitude through January 2020: embed Loom videos in Notebooks, view percent change for period-over-period analyses, and uncove...

Archana Madhavan

Inside Amplitude

Reflecting on Amplitude's 2019 Diversity & Inclusion Initiatives

What we did, what we learned, and how we're moving forward in 2020.

Meredith Callan

Inside Amplitude

Nova 2.0: Re-architecting the Analytics Engine behind Amplitude

Introducing Nova 2.0, our new architecture built to improve performance, reduce query latency, and cut server costs.

Nirmal Utwani

Inside Amplitude

Release Notes: Fall 2019

Here's what was new in Amplitude through October, November, and December 2019: direct sharing, offset data ranges for behavioral cohorts, and more imp...

Archana Madhavan

Inside Amplitude

Introducing The North Star Playbook

Today we’re releasing The North Star Playbook, the guide to defining your product’s North Star. Dive in to learn how this data-informed framework can ...

Archana Madhavan