Blog
Modern Data Strategy series
Perspectives
May 12, 2025

The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data

Looking back at previous cycles of business technology to predict what comes next

Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Graphic suggesting that warehouse-connected experimentation is providing a personalized experience
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Next Gen Builders featuring Edik Mitelman
Perspectives
May 7, 2025
Meet the Next Gen Builder: Edik Mitelman, SVP & General Manager of AppsFlyer Privacy Cloud
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
Nimisha Sharath of Uber on a Product 50 award background
Perspectives
May 6, 2025
Rising Fast: 4 Innovation Lessons from Uber’s Nimisha Sharath
marianne headshot
Marianne Ridgeway
Sr. Communications Manager
Spheres running a race, with one sphere out ahead of the others, indicating the benefit you get from self-service experimentation
Perspectives
May 1, 2025
Warehouse-Connected Experimentation is Better for Self-Service—and for Data Warehouses
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Next Gen Builders featuring Product School CEO
Perspectives
April 23, 2025
Meet the Next Gen Builder: Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
Janani Narayanan of Salesforce smiles in front of a Product 50 background
Perspectives
April 22, 2025
Driving Digital Transformation: 4 Leadership Principles from Salesforce’s Janani Narayanan
marianne headshot
Marianne Ridgeway
Sr. Communications Manager
Product-Led Growth Guide: What Is PLG?
Several stacks of disks are connected by white lines, leading to a green check mark, evoking the idea of experimentation connected to a data warehouse
Perspectives
April 18, 2025
Why You Should Think Twice About Warehouse-Native Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
graphic for celebrating the product 50 winners
Perspectives
April 8, 2025
Recognizing the Top 50 Product and Growth Leaders Around the World
marianne headshot
Marianne Ridgeway
Sr. Communications Manager
Australian flag surrounded by dials indicating survey responses.
Perspectives
March 27, 2025
The Data Disconnect: How Australian Businesses Can Move Beyond Gut Instinct
Mark Drasutis
Mark Drasutis
Head of Value, Asia Pacific and Japan
A blue sphere sits on top of a pink cylinder, surrounded by other gray shapes, suggesting a high achievement
Perspectives
March 25, 2025
How Top Brands Use Data to Deliver Unmatched Customer Experiences
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Technology readiness
Perspectives
March 11, 2025
Digital Experience Maturity: A Checklist for Developing Technology Readiness
Image of Jenna Elliott
Jenna Elliott
Vice President of Global Customer Success, Amplitude