Perspectives
A Pledge to Increase Fairness in Amplitude’s Machine Learning Systems
Ensuring fairness in machine learning is important but not straightforward. At Amplitude, we are investing in solutions to address different conceptio...
Perspectives
Perspectives
A Pledge to Increase Fairness in Amplitude’s Machine Learning Systems
Ensuring fairness in machine learning is important but not straightforward. At Amplitude, we are investing in solutions to address different conceptio...
Perspectives
Measuring to Learn vs. Measuring to Conform
Does your team measure to learn or measure to conform? John Cutler explains the difference.
Perspectives
Meet Your Users Where They Are
Here’s how you can use customer engagement platforms and behavioral analytics to send personalized messaging campaigns to your customers.
Perspectives
How is Amplitude Different from Google Analytics?
Growth Designer Lex Roman breaks down the main differences between Amplitude and Google Analytics, and how they impact product teams.
Perspectives
Go Beyond Conversions and Measure Customer Engagement
Conversion is step one. Cultivating customer loyalty—through personalization, relevant messaging, and the best customer experiences—comes next.
Perspectives
Stop Data Snacking
What is data snacking? And what is the alternative?
Perspectives
Why N Day Retention is the Metric that Matters for Mobile Games
The percentage of returning users is a key health indicator for mobile games. GoPractice CEO Oleg Yakubenkov explains N Day Retention and how it appli...
Perspectives
5 Predictions for the Next Decade of Data Governance
In the 2010s, product teams gained access to unprecedented amounts of data. In the 2020s, managing that data will become the foundation to building th...
Perspectives
Practicing Growth Design
Designers, grow your career with data. Lex Roman shares the essential growth design tools and skills to master.
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