Perspectives

Perspectives

A Pledge to Increase Fairness in Amplitude’s Machine Learning Systems

Ensuring fairness in machine learning is important but not straightforward. At Amplitude, we are investing in solutions to address different conceptio...

William Pentney

Perspectives

Measuring to Learn vs. Measuring to Conform

Does your team measure to learn or measure to conform? John Cutler explains the difference.

John Cutler

Perspectives

Meet Your Users Where They Are

Here’s how you can use customer engagement platforms and behavioral analytics to send personalized messaging campaigns to your customers.

Mary Kearl

Perspectives

How is Amplitude Different from Google Analytics?

Growth Designer Lex Roman breaks down the main differences between Amplitude and Google Analytics, and how they impact product teams.

Lex Roman

Perspectives

Go Beyond Conversions and Measure Customer Engagement

Conversion is step one. Cultivating customer loyalty—through personalization, relevant messaging, and the best customer experiences—comes next.

Mary Kearl

Perspectives

Stop Data Snacking

What is data snacking? And what is the alternative?

John Cutler

Perspectives

Why N Day Retention is the Metric that Matters for Mobile Games

The percentage of returning users is a key health indicator for mobile games. GoPractice CEO Oleg Yakubenkov explains N Day Retention and how it appli...

Oleg Yakubenkov

Perspectives

5 Predictions for the Next Decade of Data Governance

In the 2010s, product teams gained access to unprecedented amounts of data. In the 2020s, managing that data will become the foundation to building th...

Mallory Busch

Perspectives

Practicing Growth Design

Designers, grow your career with data. Lex Roman shares the essential growth design tools and skills to master.

Lex Roman