Abstract image of A/B testing different layouts
Perspectives
February 28, 2024

5 Trends Shaping the Future of A/B Testing and Experimentation

Discover how A/B testing is evolving and transforming digital product strategies due to new technological developments.

Image of Ken Kutyn
Ken Kutyn
Senior Solutions Consultant, Amplitude
Kate Syuma
Kate Syuma
Founder, Growthmates, ex-Miro Head of Growth Product Design
Headshot Vivian Wong
Vivian Wong
Country Manager, ANZ, Amplitude
Headshot of Courtney Burry
Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Product-Led Growth Guide: What Is PLG?
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude
Headshot of Courtney Burry
Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Julia Dillon Headshot
Julia Dillon
Senior Product Marketing Manager, Amplitude
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude