A wave traveling through a blue ribbon, suggesting a vibe like with vibe marketing.
Perspectives
September 23, 2025

Vibe Check: A Vibe Marketing Strategy Guide, Part 1

How to get the speed and power of AI marketing without killing the vibe for your customers

Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Collaboration tips card
Perspectives
September 18, 2025
9 Collaboration Best Practices for Better Digital Experiences
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025
AI Just Raised the Bar on Experimentation
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Luminance CEO headshot
Perspectives
September 11, 2025
Meet the Next Gen Builder: Eleanor Lightbody, CEO at Luminance
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
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Perspectives
September 10, 2025
AI in Japan: Marketers Are Unlocking Efficiency, Results, and Career Growth
Headshot for Kaori Nieda
Kaori Nieda
Country Manager for Japan, Amplitude
Japan flag surrounding graphs
Perspectives
September 10, 2025
日本のマーケターに聞くAI活用の価値：業務効率、成果、キャリア成長を実現
Headshot for Kaori Nieda
Kaori Nieda
Country Manager for Japan, Amplitude
A colorful calculator
Perspectives
September 4, 2025
What A/B Testing Calculators Get Wrong
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Product-Led Growth Guide: What Is PLG?
A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025
The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Culture of experimentation
Perspectives
August 28, 2025
Experimentation Is a Culture, Not a Task
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Audrey Xu Leung
Former Global Solution Architect, Amplitude
Hannah Calhoon, Indeed
Perspectives
August 19, 2025
Meet the Next Gen Builder: Hannah Calhoon, VP of AI & Head of AI Innovation at Indeed
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
AI personalization
Perspectives
August 14, 2025
Personalizing Your Product Experience with AI: How Far Is Too Far?
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James Evans
Head of AI and Engagement Products, Amplitude
Webinar Recap of a talk from Ronny Kohavi and Jheel Jawharkar
Perspectives
August 12, 2025
Webinar Recap: Elevating the Experimentation Maturity Model
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Phil Burch
Group Product Marketing Manager, Amplitude