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Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025

AI Just Raised the Bar on Experimentation

Market dynamics prove that experimentation is fundamental to driving growth in the age of AI.

Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Luminance CEO headshot
Perspectives
September 11, 2025
Meet the Next Gen Builder: Eleanor Lightbody, CEO at Luminance
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
Japan flag surrounding graphs
Perspectives
September 10, 2025
AI in Japan: Marketers Are Unlocking Efficiency, Results, and Career Growth
Headshot for Kaori Nieda
Kaori Nieda
Country Manager for Japan, Amplitude
Japan flag surrounding graphs
Perspectives
September 10, 2025
日本のマーケターに聞くAI活用の価値：業務効率、成果、キャリア成長を実現
Headshot for Kaori Nieda
Kaori Nieda
Country Manager for Japan, Amplitude
A colorful calculator
Perspectives
September 4, 2025
What A/B Testing Calculators Get Wrong
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025
The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Culture of experimentation
Perspectives
August 28, 2025
Experimentation Is a Culture, Not a Task
Image of Audrey Xu
Audrey Xu Leung
Solutions Consultant, Amplitude
Product-Led Growth Guide: What Is PLG?
Hannah Calhoon, Indeed
Perspectives
August 19, 2025
Meet the Next Gen Builder: Hannah Calhoon, VP of AI & Head of AI Innovation at Indeed
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
AI personalization
Perspectives
August 14, 2025
Personalizing Your Product Experience with AI: How Far Is Too Far?
James Evans Headshot
James Evans
Head of AI and Engagement Products, Amplitude
Webinar Recap of a talk from Ronny Kohavi and Jheel Jawharkar
Perspectives
August 12, 2025
Webinar Recap: Elevating the Experimentation Maturity Model
Image of Phil Burch
Phil Burch
Group Product Marketing Manager, Amplitude
Modern Data Strategy 5: Recommending pieces
Perspectives
August 12, 2025
Recommending Pieces for Your Modern CDP Stack
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Marketing Owns Data Activation
Perspectives
August 6, 2025
How Marketing Can Own Data Activation and The Customer Journey
Michael Clair headshot
Michael Clair
Global Solution Architect