Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  •  AI icon
    AI
    Self-service data meets self-service intelligence
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps
  • AI

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform

Insights

  • Analytics icon
    Product Analytics
    Understand the full user journey
  • marketing analytics
    Marketing Analytics
    Get the metrics you need with one line of code
  • session replay icon
    Session Replay
    Visualize sessions based on events in your product
  • Heatmaps icon
    Heatmaps
    Visualize clicks, scrolls, and engagement
  •  AI icon
    AI
    Self-service data meets self-service intelligence
  • Product Analytics
  • Marketing Analytics
  • Session Replay
  • Heatmaps
  • AI

Action

  • Guides and Surveys
    Guide your users and collect feedback
  • feature experimentation
    Feature Experimentation
    Innovate with personalized product experiences
  • web experimentation
    Web Experimentation
    Drive conversion with A/B testing powered by data
  • feature management
    Feature Management
    Build fast, target easily, and learn as you ship
  • Activation
    Unite data across teams
  • Guides and Surveys
  • Feature Experimentation
  • Web Experimentation
  • Feature Management
  • Activation

Data

  •  Warehouse-native icon
    Warehouse-native Amplitude
    Unlock insights from your data warehouse
  • Data Management icon
    Data Governance
    Complete data you can trust
  • Security and privacy icon
    Security & Privacy
    Keep your data secure and compliant
  • Integrations icon
    Integrations
    Connect Amplitude to hundreds of partners
  • Warehouse-native Amplitude
  • Data Governance
  • Security & Privacy
  • Integrations
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • Product
  • Data
  • Engineering
  • Marketing

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions

Industry

  • Financial Services icon
    Financial Services
    Personalize the banking experience
  • B2B icon
    B2B
    Maximize product adoption
  • Media icon
    Media
    Identify impactful content
  • Healthcare industry icon
    Healthcare
    Simplify the digital healthcare experience
  • Ecommerce icon
    Ecommerce
    Optimize for transactions
  • Financial Services
  • B2B
  • Media
  • Healthcare
  • Ecommerce

Use Case

  • Acquisition Icon
    Acquisition
    Get users hooked from day one
  • Retention icon
    Retention
    Understand your customers like no one else
  • Monetization icon
    Monetization
    Turn behavior into business
  • Acquisition
  • Retention
  • Monetization

Team

  • product icon
    Product
    Fuel faster growth
  • data icon
    Data
    Make trusted data accessible
  • engineering
    Engineering
    Ship faster, learn more
  • marketing icon
    Marketing
    Build customers for life
  • Product
  • Data
  • Engineering
  • Marketing

Size

  • startup icon
    Startups
    Free analytics tools for startups
  • Enterprise Icon
    Enterprise
    Advanced analytics for scaling businesses
  • Startups
  • Enterprise
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Center
    Resource Center
    Expertise to guide your growth
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • Template icon
    Templates
    Amplitude template library
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Center
  • Glossary
  • Templates
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Platform Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Platform Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Assessment
    Maturity Assessment
    Evaluate your digital experience maturity and uncover growth opportunities
  • Benchmarks
  • Tracking Guides
  • Maturity Assessment
Resources

Learn

  • Blog icon
    Blog
    Thought leadership from industry experts
  • Resource Center
    Resource Center
    Expertise to guide your growth
  • Glossary icon
    Glossary
    Learn about analytics, product, and technical terms
  • Template icon
    Templates
    Amplitude template library
  • explore hub
    Explore Hub
    Detailed guides on product and web analytics
  • Blog
  • Resource Center
  • Glossary
  • Templates
  • Explore Hub

Connect

  • Community icon
    Community
    Connect with peers in product analytics
  • Events icon
    Events
    Register for live or virtual events
  • Customers icon
    Customers
    Discover why customers love Amplitude
  • partners
    Partners
    Accelerate business value through our ecosystem
  • Community
  • Events
  • Customers
  • Partners

Support & Services

  • Help Center icon
    Customer Help Center
    All support resources in one place: policies, customer portal, and request forms
  • Developer Hub icon
    Developer Hub
    Integrate and instrument Amplitude
  • Academy icon
    Academy & Training
    Become an Amplitude pro
  • services icon
    Professional Services
    Drive business success with expert guidance and support
  • platform updates icon
    Platform Updates
    See what's new from Amplitude
  • Customer Help Center
  • Developer Hub
  • Academy & Training
  • Professional Services
  • Platform Updates

Tools

  • Benchmarks icon
    Benchmarks
    Understand how your product compares
  • product tracking
    Tracking Guides
    Learn how to track events and metrics with Amplitude
  • Maturity Assessment
    Maturity Assessment
    Evaluate your digital experience maturity and uncover growth opportunities
  • Benchmarks
  • Tracking Guides
  • Maturity Assessment
Pricing
Pricing
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Inside Amplitude
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  • Perspectives
  • Best Practices
  • Inside Amplitude
  • Customer Stories
  • Contributors
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Michele Morales is a product marketing manager at Amplitude, focusing on go-to-market solutions for enterprise customers.
Michele Morales
Senior Product Marketing Manager, Amplitude
Michele Morales is a product marketing manager at Amplitude, focusing on go-to-market solutions for enterprise customers.
Posts by Michele
A digital device highlights a heart in a row of hearts, communicating personalization
Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
The Amplitude Guide to Building a Successful Customer Retention Strategy
Best Practices
March 31, 2025
The Amplitude Guide to Building a Successful Customer Retention Strategy
A blue sphere sits on top of a pink cylinder, surrounded by other gray shapes, suggesting a high achievement
Perspectives
March 25, 2025
How Top Brands Use Data to Deliver Unmatched Customer Experiences
Purple and teal balls balance on a seesaw, giving the impression of impact and tradeoffs
Best Practices
February 4, 2025
How Data Quality Impacts Analysts—& What You Can Do to Improve It
Franciska & Laura
Perspectives
August 13, 2024
Sales-Led Growth vs. Product-Led Growth: Why Not Both?
Microphone
Perspectives
August 5, 2024
Clean Data, Clear Vision: Unlock the Power of Self-Serve Data and Analytics
Retention Rates Across Industries
Best Practices
May 13, 2024
Retention Rates Across Industries: FinServ, Healthcare, Media, and Beyond
A guide to product stickiness
Best Practices
May 10, 2024
A Guide to Stickiness: Creating a Sticky Product Users Will Love
what is revenue churn
Best Practices
May 8, 2024
What Is Revenue Churn? (And How to Reduce It)
Data lake vs warehouse vs lakehouse
Best Practices
May 3, 2024
Data Lake vs. Data Warehouse vs. Data Lakehouse: Understanding the Differences
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