The product benchmarks every healthcare company should know

It’s a good time to be in healthcare technology. Public sector investment, growing awareness of the importance of preventative care, and aging populations are helping to fuel the tech transformation of the industry. In fact, one recent report projects the industry will reach $3,140.9 billion by 2033, at a compound annual growth rate of more than 13.1%.

And that makes it all the more important that companies in the space make the right moves now and stay ahead of the competition. In this post, we share some ways to do that, drawing on exclusive data and takeaways from our 2025 Product Benchmark Report. You’ll discover where healthcare teams stand today, how top performers win, and what to do next.

What the numbers say: Healthcare technology product benchmarks

Acquisition, activation, engagement, and retention rates for the digital healthcare industry’s 50th, 75th, and 90th percentiles.

Our analysis shows just how much it pays to be the best. While digital health care products at the median level saw small, sustained gains with a monthly new user growth rate of 0.7%, top performers told another story, with a growth rate of 7.3%. That gap is a big deal when you consider that it means top products grew more than 10x faster than their median counterparts. And that speed adds up: Top healthcare products saw an annual acquisition rate of a whopping 133%.

But adding new users will only take you so far. Our analysis of companies across all industries found that the leaky bucket problem is real. In fact, there was no relationship between products in the top quartile for adding users and those in the top quartile for retention. That means solely focusing on the top of the funnel won’t guarantee you repeat customers.

A better bet? Focus on delivering value, ideally within the first week. We found 69% of products with strong early activation were also strong three-month retention performers, demonstrating that speed matters. And that difference compounds. For example, at three months, the top digital healthcare products retain 10.6% of their customers while median financial services products retain 2.1%—a 5x difference.

The power of early activation

The real challenge for most products, regardless of industry, isn’t attracting users; it’s keeping them around long-term. A seamless customer experience that quickly gets users to that first aha moment is key. Indeed, if your users come back after one week, there’s a good chance they’ll still be around months later.

This chart illustrates how activation (left) relates to retention (right). The thick blue bar at the top shows that users in the top quartile of activation are also in the top quartile of retention. The thick pink bar at the bottom shows that the opposite is true. This suggests a strong correlation between activation and retention.

3 strategies to perform like the best digital healthcare companies

So by now you know how important early activation is to long-term retention. How do you go about boosting it? Borrow these winning strategies from top healthcare companies.

1. Make the digital experience as human as the care you provide

Top healthcare organizations invest in making digital experiences feel seamless, secure, and empathetic. Start by mapping key patient or member journeys and identifying moments where confusing flows or missing context create frustration or disengagement.

Do it in Amplitude: Use funnels and journeys to help you identify friction and drop-off points so you can improve the customer journey and show your users value more quickly.

2. Understand what users are doing on your digital channels and in person

Measure user interactions, analyze event frequency, and assess user engagement to help improve your digital experiences for every patient across your website, portal, and app. Answer questions such as “How many visits were virtual last month?” and “Were there more virtual visits or in-person visits during that time?”

Do it in Amplitude: Use Amplitude Audiences to segment your audience by any combination of behavior, profile, or product data. Target high- or low-propensity users with the right messaging and campaigns.

3. Instantly identify events most correlated with increased conversion

Conduct deeper analyses and learn why users convert or churn after a specific event with conversion drivers. Explore questions such as whether patients with notifications enabled book more annual checkups or if there are certain actions that prompt patients to book an appointment.

Do it in Amplitude: Use conversion drivers to see which user behaviors are driving key outcomes in your healthcare product, so you can encourage other users to take those same actions.

Put your product on the path to growth with benchmark insights

The outlook for healthcare technology continues to be promising. Smart strategies, such as focusing on activation, can help these products make the most of that advantage.

Product Benchmark Report

Discover what else our Product Benchmark Report reveals about the way the best-performing companies win and the lessons you can apply at your own organization.

Read the report