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Data

Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Graphic suggesting that warehouse-connected experimentation is providing a personalized experience
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
An abstract graphic image representing retail media networks
Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Spheres running a race, with one sphere out ahead of the others, indicating the benefit you get from self-service experimentation
Perspectives
May 1, 2025
Warehouse-Connected Experimentation is Better for Self-Service—and for Data Warehouses
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Several stacks of disks are connected by white lines, leading to a green check mark, evoking the idea of experimentation connected to a data warehouse
Perspectives
April 18, 2025
Why You Should Think Twice About Warehouse-Native Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
A digital device highlights a heart in a row of hearts, communicating personalization
Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Australian flag surrounded by dials indicating survey responses.
Perspectives
March 27, 2025
The Data Disconnect: How Australian Businesses Can Move Beyond Gut Instinct
Mark Drasutis
Mark Drasutis
Head of Value, Asia Pacific and Japan
A figurative mountain of data on a pink background
Best Practices
February 27, 2025
3 Ways Amplitude Helps Data Scientists Achieve More, Faster
Jennifer Rudin headshot
Jennifer Rudin
Senior Data Strategist, Amplitude
Purple and teal balls balance on a seesaw, giving the impression of impact and tradeoffs
Best Practices
February 4, 2025
How Data Quality Impacts Analysts—& What You Can Do to Improve It
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Graphic showing information passing to and from a data stack and Amplitude
Inside Amplitude
January 15, 2025
Rewriting History with Amplitude Data Mutability
Image of Carolyn Feibleman
Carolyn Feibleman
Principal Product Manager, Amplitude
person managing process on board
Best Practices
December 23, 2024
Product Management Process: Stages, Tips, & Diagrams
Image of Christopher Selden
Christopher Selden
Principal Product Manager, Data Connections, Amplitude
Graphic depiction of data being shared from a warehouse into Amplitude.
Inside Amplitude
December 17, 2024
Solving the Customer Puzzle with Amplitude Profiles
Image of Carolyn Feibleman
Carolyn Feibleman
Principal Product Manager, Amplitude