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Marketing Analytics

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Best Practices
September 20, 2023
Bounce Rate: How to Calculate & What's a Good Average
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Katie Geer
Product Manager, Amplitude
What is average order value - aov - blog illustration
Best Practices
September 12, 2023
What Is Average Order Value (AOV)? Definition and How to Calculate
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Rachel Torres
Group Product Marketing Manager, Amplitude
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Best Practices
September 8, 2023
MQL vs. SQL: Marketing and Sales Qualified Leads Guide
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Noorisingh Saini
Content Marketing Manager, Amplitude
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Best Practices
August 2, 2023
5 Best Practices Marketers Often Overlook When Measuring Retention
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Austin Hay
Head of Marketing Technology at Ramp
Intent
Perspectives
April 4, 2023
Digital Analytics: What’s the Intent?
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Adam Greco
Product Evangelist, Amplitude
Industry Shift
Perspectives
March 29, 2023
Industry Shift from Marketing to Product Analytics
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Adam Greco
Product Evangelist, Amplitude
Google-Ads
Inside Amplitude
January 5, 2023
Amplitude Google Ads Integration
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Adam Greco
Product Evangelist, Amplitude
How Better Data Helped Palo Alto Software Improve Engagement and Conversions
Customer Stories
December 2, 2022
How Better Data Helped Palo Alto Software Improve Engagement and Conversions
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Shawn Hymer
Data and Strategy Analyst at Palo Alto Software
Marketing Channels
Inside Amplitude
October 21, 2022
Acquisition Channels in Amplitude
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Adam Greco
Product Evangelist, Amplitude
Data Tables
Inside Amplitude
August 8, 2022
Multi-Metric Analysis with Data Tables in Amplitude
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Nikhil Gangaraju
Director, Product Marketing, Amplitude
Marketing Analytics
Inside Amplitude
June 30, 2022
Amplitude’s New Marketing Analytics Features
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Adam Greco
Product Evangelist, Amplitude
Multi-Touch Attribution
Best Practices
June 10, 2022
What Is Multi-Touch Attribution? The Models and Tools You Need
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Marcus Akerland
Senior Digital Marketing Manager, Amplitude