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Marketing Analytics

Marketing Owns Data Activation
Perspectives
August 6, 2025
How Marketing Can Own Data Activation and The Customer Journey
Michael Clair headshot
Michael Clair
Global Solution Architect
Next Gen Builders: Diego Lomanto
Perspectives
August 5, 2025
Meet the Next Gen Builder: Diego Lomanto, CMO at WRITER
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing
Digital Marketing Teams Experimentation
Perspectives
July 16, 2025
How Digital Marketing Teams Can Use Experimentation to Work Like Data Teams
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Audrey Xu
Solutions Consultant, Amplitude
Modern Data Strategy series 2
Perspectives
June 18, 2025
Data Collection and the Identity Solution
Jim Kultgen
Jim Kultgen
Product Strategist & Evangelist
A man holds a child while looking at a phone and analyzing a financial ticker in a well-kept home office.
Customer Stories
June 11, 2025
Finance Leader Achieves Record Revenue by Finding Customers’ “Why”
Conner Sunday Headshot
Conner Sunday
Manager, Customer Marketing & Advocacy
A Beginner's Guide to Attribution Model Frameworks
Best Practices
June 6, 2025
A Beginner's Guide to Attribution Model Frameworks
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Darshil Gandhi
Director, Product Marketing at Amplitude
Question bubble and thought bubble signifying the answer economy.
Perspectives
June 5, 2025
The Answer Economy: Marketing’s Next AI Adventure
Headshot of Courtney Burry
Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
An illustration of the way digital customer acquisition strategies draw new users
Perspectives
May 28, 2025
5 Examples of Great Digital Customer Acquisition
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
Target users based on what they do
Inside Amplitude
May 20, 2025
How to Target Your Most Valuable Users in Real Time
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude campaign dashboard
Inside Amplitude
May 19, 2025
4 Proven Campaign Optimization Strategies to Maximize Marketing ROI
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Amplitude marketing analytics product dashboard
Inside Amplitude
May 14, 2025
Your Marketing Budget Deserves Better Than Guesswork
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Michelle Lee
Group Product Manager, Amplitude