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Marketing Analytics

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Customer Stories
March 14, 2025
Five Ways the Square Lifecycle Team Uses Cohorts
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Anas Farah
Business Intelligence Analyst - Lifecycle Marketing Data Science
Jamie Dunbar Smyth shares his story about using Amplitude
Customer Stories
February 3, 2025
How to Measure True ROAS in Ecommerce: Amplitude + Shopify
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Jamie Dunbar Smyth
Growth Advisor
How Amplitude Uses Amplitude for No-Code Web Experimentation
Inside Amplitude
November 15, 2024
How Amplitude Uses Amplitude for No-Code Web Experimentation
Colin Craft, Sr. Website Specialist at Amplitude
Colin Craft
Sr. Website Specialist
Data-Driven Customer Segmentation Strategy
Best Practices
October 14, 2024
Data-Driven Customer Segmentation Strategy
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Robbie Wallace
Senior Engagement Manager
Learn how Amplitude’s powerful integration with HubSpot can help marketers drive eight times better conversions compared to marketing-qualified leads (MQLs).
Inside Amplitude
September 18, 2024
Goodbye MQLs: Why Product-Qualified Leads Drive Faster Growth
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Phil Burch
Group Product Marketing Manager, Amplitude
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Best Practices
August 27, 2024
Bounce Rate: How to Calculate & What's a Good Average
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Katie Geer
Product Manager, Amplitude
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Best Practices
August 2, 2024
Click-Through Rate (CTR): How to Calculate and Increase Your CTR
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Katie Geer
Product Manager, Amplitude
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Perspectives
June 20, 2024
Top 10 Ways Marketers Love to Use Amplitude
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Rachel Torres
Group Product Marketing Manager, Amplitude
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Best Practices
June 14, 2024
Marketing Strategy Template: How to Create a Marketing Plan
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude
Amplitude for Wordpress
Inside Amplitude
May 29, 2024
Grow Your Website with Confidence: Introducing the Amplitude for WordPress Plugin
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Weston Clarke
Director, Product Management, Amplitude
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Inside Amplitude
May 29, 2024
Web Analytics, Reimagined
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Rachel Torres
Group Product Marketing Manager, Amplitude
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Inside Amplitude
May 21, 2024
How Amplitude Uses Amplitude to Drive Website Engagement
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Katie Geer
Product Manager, Amplitude