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Marketing Analytics

Amplitude marketing analytics product dashboard
Inside Amplitude
May 14, 2025
Your Marketing Budget Deserves Better Than Guesswork
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Michelle Lee
Group Product Manager, Amplitude
Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
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Ted Sfikas
Field Chief Technology Officer
An abstract graphic image representing retail media networks
Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
A chart of units sold by revenue, with both metrics having their own y-axis to compare them better
Inside Amplitude
May 8, 2025
No Need to Tell Us Twice: Dual Y-Axis Support Now GA
Ilankir Matungulu smiles in a business casual blazer
Ilankir Matungulu
Senior Product Manager
Anas Farah smiles kindly
Customer Stories
March 14, 2025
Five Ways the Square Lifecycle Team Uses Cohorts
Anas Farah smiles kindly.
Anas Farah
Business Intelligence Analyst - Lifecycle Marketing Data Science
Jamie Dunbar Smyth shares his story about using Amplitude
Customer Stories
February 3, 2025
How to Measure True ROAS in Ecommerce: Amplitude + Shopify
Jamie Dunbar Smyth smiles. He has chin-length hair and a dark t-shirt.
Jamie Dunbar Smyth
Growth Advisor
How Amplitude Uses Amplitude for No-Code Web Experimentation
Inside Amplitude
November 15, 2024
How Amplitude Uses Amplitude for No-Code Web Experimentation
Colin Craft, Sr. Website Specialist at Amplitude
Colin Craft
Sr. Website Specialist
Data-Driven Customer Segmentation Strategy
Best Practices
October 14, 2024
Data-Driven Customer Segmentation Strategy
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Robbie Wallace
Senior Engagement Manager
Learn how Amplitude’s powerful integration with HubSpot can help marketers drive eight times better conversions compared to marketing-qualified leads (MQLs).
Inside Amplitude
September 18, 2024
Goodbye MQLs: Why Product-Qualified Leads Drive Faster Growth
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Phil Burch
Group Product Marketing Manager, Amplitude
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Best Practices
August 27, 2024
Bounce Rate: How to Calculate & What's a Good Average
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Katie Geer
Product Manager, Amplitude
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Best Practices
August 2, 2024
Click-Through Rate (CTR): How to Calculate and Increase Your CTR
Katie Geer photo
Katie Geer
Product Manager, Amplitude
Two women working on a tablet, representing how marketers use Amplitude
Perspectives
June 20, 2024
Top 10 Ways Marketers Love to Use Amplitude
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude