How VEED evolved its AI search strategy

​ChatGPT has 800M weekly active users. AI Overviews has 2 billion monthly users. Over six months ago, McKinsey discovered that 50% of consumers intentionally choose AI-powered search engines.

If your brand isn’t showing up in those answers, you’re invisible to a growing share of your market.

For a brand like VEED, an AI video creation platform, this shift means their SEO team is optimizing for a new metric: LLM appearances instead of organic view counts. In this webinar, Georgie Kemp, SEO Lead at VEED, shares how she’s pivoting in 2026 and how Amplitude AI Visibility helps her monitor their search presence and adapt her content strategy.

Traditional SEO strategy needs to evolve for AEO

AI responses are driving a subtle, critical change in how users discover brands. Instead of getting a list of relevant results based on keyword optimization that you control, there’s a new AI layer ingesting and judging your brand based on content across the web. And if the LLM doesn’t find enough relevant context about you to cite, you won’t show up at all.

This change means that citations across different channels, whether it’s YouTube, Reddit, or your own site, are critical to building trust.

Georgie’s three tips to improve AEO

Optimizing for AEO might feel daunting, but Georgie breaks it down into three easy, data-driven steps with Amplitude AI Visibility.

1. Check on performance. Georgie pays attention to changes in VEED’s visibility score, citation rates, and competitive share of voice. She tracks multiple LLMs, like Claude, ChatGPT, and Google AI Overview, because each response will be unique.
2. Drill down to specific topics. Georgie focuses on where VEED is showing up well and which topics competitors are winning. She also digs into which sources LLMs cite, from YouTube to LinkedIn.
3. Connect results with revenue. Georgie ties AI-sourced visitors to downstream conversion and revenue because they’re key metrics to prove business impact and win leadership investment. In Amplitude, you can view the full funnel, from AI-sourced acquisition to conversion to revenue.

Get personalized recommendations to optimize your AI visibility

Your brand’s AI visibility can make or break your acquisition efforts. The best time to start optimizing is today, with free AI visibility performance, topic breakdowns, competitive insights, AI sentiment, and recommendations in every Amplitude account.