Amplitude Web Experimentation

How ACKO Drove 13% More Conversions & 50% Drop in Calls with GenAI
May 12, 2026
9 min read

Leaving Guesswork Behind: How Temporal Increased Sign-ups by Doubling Down on PLG
Apr 6, 2026
7 min read

Avoiding Assumptions When Using Sample Size Calculators
Apr 6, 2026
11 min read

How DeFacto Increased Experimentation 4x & Unlocked Data-Driven Growth
Apr 3, 2026
7 min read

The Benefits of Bayesian Statistics
Mar 31, 2026
8 min read

How Ramp Network Turned Data Into 30% Higher Conversions
Feb 5, 2026
5 min read

Getting Started: Driving Product Engagement by Obsessing Over Activation
Nov 24, 2025
4 min read

AI Just Raised the Bar on Experimentation
Sep 12, 2025
5 min read

Meet the Team: Eric Metelka, Experimentation Director
Sep 3, 2025
5 min read

The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Aug 28, 2025
8 min read

Experimentation Is a Culture, Not a Task
Aug 28, 2025
10 min read

Marketers: Test 3x Faster—Now with More Self-Service Capabilities
Aug 27, 2025
8 min read