Introducing Agent Connectors in Amplitude

Every product team has lived this moment: a metric moves, a funnel breaks, or retention dips, and you turn to Amplitude to answer, “What happened?” The chart gives you the signal. But the explanation may live somewhere else.

Maybe it’s a Jira incident from the last sprint. A GitHub PR that changed the flow. Or a Notion spec, a Slack thread, or a Confluence page that explains the decision behind the behavior. The work of answering “Why did this happen?” becomes a manual scavenger hunt through every system you use.

Scavenger hunts are for birthday parties. That’s why today, we’re adding Agent Connectors to Amplitude.

Hooking you up

Agent Connectors use the Model Context Protocol (MCP) to connect Amplitude Global Agent to the rest of your tool stack, giving your user behavior queries access to all the operational context around your product.

• Bring tools and context from Jira, Confluence, Linear, Notion, Slack, GitHub, and more into the Global Agent to get the fully informed product answers you’ve been looking for.
• Then, because the connector is two-way, tell Amplitude to take action on your insights in the rest of your tool stack, right from the same conversation.

This creates a more complete path from “What changed?” to “Why did it change?” to “What should we do next?”

What’s available

Connect the tools your team relies on every day, plus any custom MCP servers:

Tool	Use Case
	Cross-reference product data with Jira tickets, Confluence docs, and in-flight project work
	Connect your codebase or recent pull requests to user metrics and behavioral baselines
	Surface meeting notes and decisions alongside your product data
	Cross-reference analytics with issues, sprints, and engineering work in flight
	Pull in historical context, decisions, and team documentation
	Connect error and crash data to the user flows and features they affect
	Surface team discussions and past decisions without digging through old channels
	Build your own connector for whatever you need

 

Contextualize your analysis

Try asking these questions for a deeper understanding of product behavior.

With Atlassian or Linear, Global Agent can trace a drop to its root cause by cross-referencing open tickets alongside your Amplitude data.

Global Agent can use Slack and Notion to pull in the original discussion and docs without you having to go find them.

Connecting to GitHub surfaces the context so you can preview impact before you merge and know exactly what to watch post-merge.

Take action inside your workflows

Turn the beat around and put Global Agent to work in your other tools from the same chat. Try these prompts.

The diagnosis and the to-do list happen in the same Global Agent prompt, turning drop-off into a backlog.

Global Agent closes the loop after a release. Engineering gets an automatic signal before it becomes a customer escalation.

Your team can now get a data-backed pulse check from Global Agent without the manual work. Stay on top of it every week.

Get connected

Agent Connectors are available now. Head to Global Agent in Amplitude and open the Connectors settings to get started.

The more tools you connect, the more Amplitude can do. All you have to do is ask.