What are Points of Parity?
Best Practices
September 21, 2025

What Are Points of Parity? (Practical Guide + Examples)

Understand how points of parity are crucial to getting your foot in the door. Explore different strategies to make POPs work for your SaaS business.

Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Amplitude Guide to Product Metrics
Image of Audrey Xu
Audrey Xu Leung
Former Global Solution Architect, Amplitude
Image of Archana Madhavan
Archana Madhavan
Senior Learning Experience Designer, Amplitude