A digital device highlights a heart in a row of hearts, communicating personalization
Best Practices
April 10, 2025

Your Personalization Strategy is Probably Basic—Here’s How to Fix It

Use data to do personalization the right way, and learn from the leading best.

Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Image of Christopher Selden
Christopher Selden
Principal Product Manager, Data Connections, Amplitude
Amplitude Guide to Product Metrics