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Best Practices
July 31, 2025

Why the Smartest Product Leaders Obsess Over the First Five Minutes

Getting your onboarding flow right can lead to faster activation, better retention, and more efficient growth—here’s how.

Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
Lagging and leading
Best Practices
July 28, 2025
Leading vs. Lagging Indicators, Plus Examples
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Audrey Xu
Solutions Consultant, Amplitude
Correlation vs Causation: Learn the Difference
Best Practices
July 28, 2025
Correlation vs Causation: Learn the Difference
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Archana Madhavan
Instructional Designer
A blue sphere and a red cone working together to support a balanced stack of shapes, suggesting how Adobe Analytics and Amplitude can work together.
Best Practices
July 22, 2025
Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe
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Phil Burch
Group Product Marketing Manager, Amplitude
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Best Practices
June 24, 2025
Navigating the Complexities of Data Residency and Privacy
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David Wang
Senior Product and Privacy Counsel
The “Aha” Moment: A Guide to User Breakthroughs
Best Practices
June 16, 2025
The “Aha” Moment: A Guide to User Breakthroughs
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
A Guide to Creating Effective Product Feedback Surveys
Best Practices
June 16, 2025
A Guide to Creating Effective Product Feedback Surveys
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Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude Guide to Product Metrics
UX Analytics 101: How to Use Data to Improve User Experiences
Best Practices
June 3, 2025
UX Analytics 101: How to Use Data to Improve User Experiences
Dipan Patel is a Principal Solutions Consultant at Amplitude
Dipan Patel
Principal Solutions Consultant, Amplitude
An illustration of the way digital customer acquisition strategies draw new users
Perspectives
May 28, 2025
5 Examples of Great Digital Customer Acquisition
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
AARRR: Come Aboard the Pirate Metrics Framework
Best Practices
May 28, 2025
AARRR: Come Aboard the Pirate Metrics Framework
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
Amplitude Experiment: A/B Testing and Feature Flagging Powered by Customer Behavior
Inside Amplitude
May 28, 2025
Amplitude Experiment: A/B Testing and Feature Flagging Powered by Customer Behavior
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Curtis Liu
CTO and co-founder, Amplitude
What is A/B Testing? How it Works and When to Use It
Best Practices
May 28, 2025
What is A/B Testing? How it Works and When to Use It
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Wil Pong
Former Head of Product, Experiment at Amplitude