Best Practices
September 21, 2025
What Are Points of Parity? (Practical Guide + Examples)
Understand how points of parity are crucial to getting your foot in the door. Explore different strategies to make POPs work for your SaaS business.
Michele Morales
Senior Product Marketing Manager, Amplitude
Best Practices
September 21, 2025
What Are Points of Parity? (Practical Guide + Examples)
Understand how points of parity are crucial to getting your foot in the door. Explore different strategies to make POPs work for your SaaS business.
Michele Morales
Senior Product Marketing Manager, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Carmen DeCouto
Manager, Monetization Growth Marketing
Carmen DeCouto
Manager, Monetization Growth Marketing
Carmen DeCouto
Manager, Monetization Growth Marketing
Michele Morales
Senior Product Marketing Manager, Amplitude
Julia Sholtz
Group Product Marketing Manager, Amplitude
Julia Sholtz
Group Product Marketing Manager, Amplitude
Audrey Xu Leung
Former Global Solution Architect, Amplitude
Archana Madhavan
Senior Learning Experience Designer, Amplitude
Phil Burch
Group Product Marketing Manager, Amplitude
David Wang
Senior Product and Privacy Counsel