What are Points of Parity?
Best Practices
September 21, 2025

What Are Points of Parity? (Practical Guide + Examples)

Understand how points of parity are crucial to getting your foot in the door. Explore different strategies to make POPs work for your SaaS business.

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Michele Morales
Senior Product Marketing Manager, Amplitude
​​Product Tooltips: What They Are and How to Create Them
Best Practices
September 21, 2025
​​Product Tooltips: What They Are and How to Create Them
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Carmen DeCouto
Manager, Monetization Growth Marketing
How to Create Compelling Product Tours for Users
Best Practices
September 21, 2025
How to Create Compelling Product Tours for Users
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
A Guide to In-App Guides
Best Practices
September 21, 2025
A Guide to In-App Guides
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
How to Create Product Surveys
Best Practices
September 14, 2025
How to Create Product Surveys Users Want to Answer
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Colorful spheres roll along grooves while others stand on their own, suggesting different customer journeys and behavior
Best Practices
September 3, 2025
Getting Started: Digging into Drop-Off with User Behavior
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Pale blue water pail against a pink background.
Best Practices
August 26, 2025
Retention Is the Ultimate Product Strategy
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Julia Sholtz
Group Product Marketing Manager, Amplitude
Amplitude Guide to Product Metrics
Blue analog clock at the 2:00 position against a teal background.
Best Practices
July 31, 2025
Why the Smartest Product Leaders Obsess Over the First Five Minutes
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Lagging and leading
Best Practices
July 28, 2025
Leading vs. Lagging Indicators, Plus Examples
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Audrey Xu Leung
Former Global Solution Architect, Amplitude
Correlation vs Causation: Learn the Difference
Best Practices
July 28, 2025
Correlation vs Causation: Learn the Difference
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Archana Madhavan
Senior Learning Experience Designer, Amplitude
A blue sphere and a red cone working together to support a balanced stack of shapes, suggesting how Adobe Analytics and Amplitude can work together.
Best Practices
July 22, 2025
Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe
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Phil Burch
Group Product Marketing Manager, Amplitude
An array of keys crossing a globe, suggesting global privacy
Best Practices
June 24, 2025
Navigating the Complexities of Data Residency and Privacy
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David Wang
Senior Product and Privacy Counsel