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A blue sphere and a red cone working together to support a balanced stack of shapes, suggesting how Adobe Analytics and Amplitude can work together.
Best Practices
July 22, 2025

Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe

By complementing their Adobe stack with Amplitude, enterprises unlock self-serve insights and allow more teams to optimize the full customer journey.

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Phil Burch
Group Product Marketing Manager, Amplitude
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Best Practices
June 24, 2025
Navigating the Complexities of Data Residency and Privacy
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David Wang
Senior Product and Privacy Counsel
The “Aha” Moment: A Guide to User Breakthroughs
Best Practices
June 16, 2025
The “Aha” Moment: A Guide to User Breakthroughs
Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
A Guide to Creating Effective Product Feedback Surveys
Best Practices
June 16, 2025
A Guide to Creating Effective Product Feedback Surveys
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Carmen DeCouto
Manager, Monetization Growth Marketing
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Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
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Ted Sfikas
Field Chief Technology Officer
A digital device highlights a heart in a row of hearts, communicating personalization
Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
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Phil Burch
Group Product Marketing Manager, Amplitude
Behavioral Analytics Dashboard
Best Practices
April 7, 2025
What Is Behavioral Analytics? Definition, Examples, & Tools
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Mallory Busch
Product Marketer, dbt Labs
Amplitude Guide to Product Metrics
product-led growth
Best Practices
April 7, 2025
What Is Product-Led Growth? Strategy, Metrics, & Examples
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Mallory Busch
Product Marketer, dbt Labs
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Best Practices
April 3, 2025
You’re Measuring Daily Active Users Wrong
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Archana Madhavan
Instructional Designer
Marketing Forecasting
Best Practices
April 3, 2025
Marketing Forecasting 101: Steps, Benefits, and Data to Use
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Austin Welborn
Senior Customer Success Manager, Amplitude
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Best Practices
April 2, 2025
Business Analytics vs. Business Intelligence: How to choose the right one
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Katie Geer
Product Manager, Amplitude
What Exponential Growth Really Looks Like (And How to Hit It)
Best Practices
April 2, 2025
What Exponential Growth Really Looks Like (And How to Hit It)
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Julia Dillon
Group Product Marketing Manager, Amplitude