The Leaky Bucket Problem
Best Practices
October 2, 2025

The Leaky Bucket Problem: More Users Don’t Mean More Long-Term Growth

Losing users as fast as you acquire them? Get exclusive insights from our 2025 Product Benchmark Report on how to fix the leaky bucket problem and drive lasting growth.

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Noorisingh Saini
Global Content Marketing Manager, Amplitude
A bunch of tiny cubes fitting into a big cube, suggesting data structure
Best Practices
October 1, 2025
Getting Started: How to Structure Your Data Without Creating a Governance Headache
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Michele Morales
Senior Product Marketing Manager, Amplitude
The 7% Retention Rule Explained
Best Practices
September 30, 2025
The 7% Retention Rule Explained
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
What are Points of Parity?
Best Practices
September 21, 2025
What Are Points of Parity? (Practical Guide + Examples)
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
​​Product Tooltips: What They Are and How to Create Them
Best Practices
September 21, 2025
​​Product Tooltips: What They Are and How to Create Them
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Carmen DeCouto
Manager, Monetization Growth Marketing
How to Create Compelling Product Tours for Users
Best Practices
September 21, 2025
How to Create Compelling Product Tours for Users
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
A Guide to In-App Guides
Best Practices
September 21, 2025
A Guide to In-App Guides
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Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude Guide to Product Metrics
How to Create Product Surveys
Best Practices
September 14, 2025
How to Create Product Surveys Users Want to Answer
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Carmen DeCouto
Manager, Monetization Growth Marketing
Colorful spheres roll along grooves while others stand on their own, suggesting different customer journeys and behavior
Best Practices
September 3, 2025
Getting Started: Digging into Drop-Off with User Behavior
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Michele Morales
Senior Product Marketing Manager, Amplitude
Pale blue water pail against a pink background.
Best Practices
August 26, 2025
Retention Is the Ultimate Product Strategy
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Julia Sholtz
Group Product Marketing Manager, Amplitude
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Best Practices
July 31, 2025
Why the Smartest Product Leaders Obsess Over the First Five Minutes
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Julia Sholtz
Group Product Marketing Manager, Amplitude
Lagging and leading
Best Practices
July 28, 2025
Leading vs. Lagging Indicators, Plus Examples
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Audrey Xu Leung
Former Global Solution Architect, Amplitude