The Hidden ROI of Winning Back Users
Best Practices
November 24, 2025

The Hidden ROI of Winning Back Users

Discover why reactivating dormant users delivers better ROI than new acquisition. Learn how to identify and bring back at-risk users via targeted campaigns.

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Michele Morales
Senior Product Marketing Manager, Amplitude
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Best Practices
November 13, 2025
Vibe Check Part 2: Feel Something, Measure Everything
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Julia Sholtz
Group Product Marketing Manager, Amplitude
Time to Value: The Key to Driving User Retention
Best Practices
November 9, 2025
Time to Value: The Key to Driving User Retention
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
An LLM chat prompt box asking "What's the best product for..."
Best Practices
November 7, 2025
How to Optimize Your Startup for AI Search
Ferruccio Balestreri smiles
Ferruccio Balestreri
Head of Engineering, Usability, Amplitude
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Best Practices
October 23, 2025
Getting Started: Building a Culture of Data Collaboration & Making Data Work Together
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
How Unified Analytics Drives Growth
Best Practices
October 5, 2025
Escape Your Frankenstein Stack: How Unified Analytics Drives Growth
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
The Leaky Bucket Problem
Best Practices
October 2, 2025
The Leaky Bucket Problem: More Users Don’t Mean More Long-Term Growth
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
Amplitude Guide to Product Metrics
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Best Practices
October 1, 2025
Getting Started: How to Structure Your Data Without Creating a Governance Headache
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
The 7% Retention Rule Explained
Best Practices
September 30, 2025
The 7% Retention Rule Explained
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
What are Points of Parity?
Best Practices
September 21, 2025
What Are Points of Parity? (Practical Guide + Examples)
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
​​Product Tooltips: What They Are and How to Create Them
Best Practices
September 21, 2025
​​Product Tooltips: What They Are and How to Create Them
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Carmen DeCouto
Group Product Marketing Manager, Amplitude
How to Create Compelling Product Tours for Users
Best Practices
September 21, 2025
How to Create Compelling Product Tours for Users
Carmen DeCouto headshot
Carmen DeCouto
Group Product Marketing Manager, Amplitude