Archana Madhavan

Archana is an Instructional Designer on the Customer Education team at Amplitude. She develops educational content and courses to help Amplitude users better analyze their customer data to build better products.

Articles by Archana Madhavan

Best Practices

How Retention Rate and Customer Experience Go Hand in Hand

Companies that build the best customer experiences can see the benefits of that work reflected in the retention rate.

Archana Madhavan

Inside Amplitude

Release Notes: February 2020

Here's what was new in Amplitude through February 2020: an inbound data integration with Intercom, a revamped My Workspace, co-ownership of cohorts, a...

Archana Madhavan

Inspiration

Release Notes: January 2020

Here's what was new in Amplitude through January 2020: embed Loom videos in Notebooks, view percent change for period-over-period analyses, and uncove...

Archana Madhavan

Inside Amplitude

Release Notes: Fall 2019

Here's what was new in Amplitude through October, November, and December 2019: direct sharing, offset data ranges for behavioral cohorts, and more imp...

Archana Madhavan

Perspectives

Introducing The North Star Playbook

Dive into The North Star Playbook, the guide to defining your product’s North Star. Read the playbook online or download as a PDF to learn how this da...

Archana Madhavan

Inside Amplitude

Release Notes: September 2019

Here's what's new in Amplitude through September 2019: exact order funnels, suggested events, and more.

Archana Madhavan

Best Practices

Correlation vs Causation: Understand the Difference for Your Product

While causation and correlation can exist at the same time, correlation doesn't mean causation.

Archana Madhavan

Inspiration

Who’s Speaking at Amplify 2019?

Amplify 2019 is coming up quickly and we're proud to host the leading authorities on product and growth. Here are this year’s speakers.

Archana Madhavan