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Image of Archana Madhavan
Archana Madhavan

Senior Learning Experience Designer, Amplitude

Archana is a Senior Learning Experience Designer on the Customer Education team at Amplitude. She develops educational content and courses to help Amplitude users better analyze their customer data to build better products.

Posts by Archana

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Insights
Correlation vs causation: Learn the difference

Jul 28, 2025

14 min read

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Insights
Month-over-month growth: How to calculate & avoid common mistakes

May 28, 2025

13 min read

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Insights
You’re measuring daily active users wrong

Apr 3, 2025

17 min read

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Insights
3 ways to use cohort analysis (beyond improving retention)

Aug 7, 2020

9 min read

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Insights
How retention rate and customer experience go hand in hand

Jun 23, 2020

9 min read

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Product
Release notes: February 2020

Feb 18, 2020

4 min read

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Product
Release notes: January 2020

Jan 16, 2020

3 min read

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Product
Release notes: Fall 2019

Dec 9, 2019

4 min read

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Insights
Introducing The North Star Playbook

Dec 4, 2019

3 min read

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Product
Release notes: September 2019

Oct 13, 2019

3 min read

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Company
Who’s speaking at Amplify 2019?

Sep 19, 2019

15 min read

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Product
Release notes: August 2019

Sep 10, 2019

5 min read

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