Archana Madhavan

I help companies tell stories about their products and educate their target audience through great content. Recently, I ran content marketing at Interana, where I wrote about the value of behavioral analytics in digital product innovation and business decision making. I also co-authored a 155-page book about retention and product analytics. Check it out here: https://www.productanalyticsplaybook.com/

Articles by Archana Madhavan

Best Practices

Correlation vs Causation: Understand the Difference for Your Business

While causation and correlation can exist at the same time, correlation doesn't mean causation.

Archana Madhavan

Inside Amplitude

Amplitude Cofounders Included in Forbes 30 Under 30

Spenser and Curtis are part of an all-star class that includes peers from companies like Envoy, Zapi...

Archana Madhavan

Best Practices

4 Ways Bias Sneaks Into Your Mobile Analytics

You know that analytic errors can cost your business time, effort, and — unfortunately — money. That...

Archana Madhavan

Best Practices

Breaking the Vanity Metric Cycle

If you actually want to drive your company towards success, you need to be able to take an honest lo...

Archana Madhavan

Best Practices

4 Steps to Measure User Onboarding the Right Way

By taking a quantitative approach to your user onboarding, you open yourself up to more opportunitie...

Archana Madhavan

Best Practices

Enrich Your Analytics for Incredibly Targeted Segmentation

By combining enrichment and analytics you can access all of the information about your customers. Th...

Archana Madhavan

Best Practices

3 Metrics for Understanding Mobile User Behavior

These metrics will get you thinking about what the future of mobile looks like.

Archana Madhavan

Best Practices

8 Data Science Skills That Every Employee Needs

When data scientists look to others for improving their skills, they can get a better understanding ...

Archana Madhavan

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