Archana Madhavan

Archana is a Product Marketing Manager at Amplitude, where she creates smart, actionable content that helps data-minded PMs and product teams leverage Amplitude to build better products.

Articles by Archana Madhavan

Inside Amplitude

Start Telling Stories about Your Data with Notebooks

Notebooks helps you easily communicate the full context behind complex analyses, A/B tests, and product launches with your whole team.

Archana Madhavan

Inside Amplitude

Release Notes: February 2019

February might've been a short month but we had a ton of things in the works, including exciting new functionalities for Notebooks, Google AMP support...

Archana Madhavan

Inside Amplitude

'Product Analytics Playbook: Mastering Engagement' is Here!

Today we’re releasing the Product Analytics Playbook: Mastering Engagement. Dive in to learn how to create a successful engagement strategy that helps...

Archana Madhavan

Inside Amplitude

See How Product Changes Affect Engagement Behavior with Impact Analysis

Our new blog series spotlights compelling Amplitude features and their use cases. Today, we share how Impact Analysis can help teams set engagement st...

Archana Madhavan

Inside Amplitude

Release Notes: January 2019

Happy 2019! We had a couple things in the works this month: New add item experience and manually refresh cohorts.

Archana Madhavan

Inside Amplitude

Release Notes: December 2018

It’s been a busy couple months for us at Amplitude: Impact Analysis, TV mode dashboards, and lightning fast search

Archana Madhavan

Best Practices

3 Mistakes You're Making with Month-Over-Month Growth Rates

Accurately modeling your growth is the first step toward unlocking exponential growth for your product.

Archana Madhavan

Best Practices

Correlation vs Causation: Understand the Difference for Your Business

While causation and correlation can exist at the same time, correlation doesn't mean causation.

Archana Madhavan

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