Introducing The North Star Playbook

Dive into The North Star Playbook, the guide to defining your product’s North Star. Read the playbook online or download as a PDF to learn how this data-informed framework can help you improve the way you build products.

Inside Amplitude
December 4, 2019
Image of Archana Madhavan
Archana Madhavan
Instructional Designer
Introducing The North Star Playbook

At Amplitude, we care deeply about giving passionate teams the tools, knowledge, and inspiration to help them build great products.

That’s why, in addition to the Product Intelligence platform that we offer, we spend hundreds of hours running interactive workshops and creating our Product Analytics Playbooks. To date, our premier resources for mastering user retention and engagement have been viewed over 100,000 times.

We’re excited to a new and updated version of our North Star Playbook, available online and as a PDF download.

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Get the North Star Playbook

Discover your product’s North Star Metric with our comprehensive guide.

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Learn how to define your product’s North Star

The North Star Framework is a model for managing products by identifying a single, crucial metric—the North Star Metric—that represents the value your product provides its customers. It is designed to help teams accelerate decision-making, with better alignment and communication, while also enabling them to focus on sustainable product-led growth.

How do you begin to utilize the North Star Framework in your organization? That’s where this playbook comes in.

Co-authored by long-time product evangelist and coach John Cutler, this playbook provides a deep-dive into the North Star Framework and gives you the knowledge you need to define your own North Star Metric.

In this book, you will learn:

  • About the purpose and value of the North Star Framework
  • How to run your own internal North Star workshop with exercises and worksheets
  • How to help your team converge on a North Star Metric and its supporting Inputs
  • How to integrate your North Star into your day-to-day product development process

In the playbook, we give worksheet examples of the North Star Framework.

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Share your feedback as an early reader

We want to know what you think about this playbook. Let us know what you found useful, or what we’re missing. What did we spend too much time on and what did we not spend enough time on? Help us brainstorm worksheets and activities. Bonus points if you run your own North Star workshop using this book–we want to know how it went. Your feedback will help us refine our content and will be incorporated into next edition of this playbook, scheduled to be published early 2020.

To share feedback as an early reader, keep an eye out for an invite to our Slack community at the end of each chapter.

Read or download the free playbook here.

About the Author
Image of Archana Madhavan
Archana Madhavan
Instructional Designer
Archana is an Instructional Designer on the Customer Education team at Amplitude. She develops educational content and courses to help Amplitude users better analyze their customer data to build better products.
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