You might think your analytics strategy should focus solely on acquisition. But what if you’re missing the bigger picture?
What if your product teams need to answer questions about what’s happening in their mobile app? What if you want to watch and analyze your users’ experience in one place? Or, what if you come to the conclusion that did: analytics isn’t just about having data-driven insights—it’s about making those insights usable for everyone.
Digital leaders today know that long-term growth doesn’t come from just clicks—it comes from a unified experience across every touchpoint. Every interaction counts to drive growth, from the first ad impression to a landing page, product onboarding, and finally to a feature a user loves.
The path from acquisition to retention is not linear, and you need the right stack to give teams the insights they need to increase conversion throughout every step of the journey. It’s not enough to know who converted—you need to know what keeps them coming back.
But here’s the hard truth: most enterprise analytics stacks still aren’t built to follow the modern customer’s complicated journey. And that’s a problem.
The Adobe experience gap: From click to customer
Adobe Analytics has long been a mainstay for marketing attribution and web performance reporting. But as customer expectations evolve and digital products become key growth engines, marketing leaders are asking: “Can we see what happens after they click?”
The answer is usually yes, but there’s a catch: it’s not very easy for most users and teams to get the answers they need. Teams with years of Adobe experience can get there. But why is it so hard for your product, growth, and marketing teams?
That’s because traditional analytics solutions were built for a web-first (and analyst-first) world. Their session-based and page-based models capture good data about top-line conversion, but struggle to provide information about what users are doing in the product after they’ve clicked.
Even Adobe’s newer Customer Journey Analytics (CJA) product requires a full reimplementation and still struggles with usability and real-time insights for cross-functional teams.
But your product and growth teams are under pressure now. Product teams need to know which features drive . Growth teams want to understand where users are getting stuck. want to move beyond clicks and tie campaigns to lifetime value. And they don’t want to wait.
When the data lives in different systems—or worse, is only accessible via an endless queue of tickets and requests–it takes too much time and effort to pull. While teams wait for that data, the value of their insights gets stale.
Democratized, real-time, and self-serve with Amplitude
The demand for real-time answers isn’t just a tech requirement—it’s a business imperative. When teams are blocked waiting for their support tickets, they can’t get the answers they need fast enough to drive growth. Frustration grows, collaboration falls apart, and ultimately, the user experience suffers.
That’s why more brands—from companies to leaders—are augmenting their analytics investments with platforms like Amplitude that rapidly transform insights into action.
What they’ve found is telling: better collaboration, faster optimization, and a clearer picture of what truly drives growth across every digital experience.
The value of full journey analytics
That’s why leading organizations are taking a new approach. They’re complementing their Adobe Analytics setup with Amplitude, a built to provide a complete, real-time view into customer journey data.
This isn’t a rip-and-replace. It’s a strategic enhancement.
Amplitude brings and together in one intuitive, event-based platform. It helps teams move beyond siloed metrics to see how marketing investments translate into in-app user engagement, retention, and revenue.
It’s built for nontechnical users to self-serve, but powerful enough to handle sophisticated segmentation, journey analysis, unified , , and more.
In short, Amplitude makes data work for every team, including growth, marketing, and product. And even if you need to hang on to Adobe, with Amplitude, you don’t have to choose between the tools you have and the insights you need. You just need the right stack to bridge the gaps.
Download our new guide, , and see how the most forward-thinking brands are transforming analytics from reporting to real-time insights.