Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Understand the full user journey
Web Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Warehouse-native Amplitude
Unlock insights from your data warehouse
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Unite data across teams
Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Understand the full user journey
Web Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Warehouse-native Amplitude
Unlock insights from your data warehouse
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Unite data across teams
Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
AI
Self-service data meets self-service intelligence
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Get users hooked from day one
Increase customer lifetime value
Understand your customers like no one else
Accelerate monetization
Turn behavior into business
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Product
Data
Engineering
Marketing
Size
Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Startups
Enterprise
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
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Templates
Explore Hub
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Connect with peers in product analytics
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Register for live or virtual events
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Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
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Partners
Support & Services
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Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Understand how your product compares
Benchmarks
Resources
Learn
Blog
Thought leadership from industry experts
Resource Center
Expertise to guide your growth
Glossary
Learn about analytics, product, and technical terms
Templates
Amplitude template library
Explore Hub
Detailed guides on product and web analytics
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem
Community
Events
Customers
Partners
Support & Services
Help Center
Answers to every Amplitude question
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Understand how your product compares
Benchmarks
Pricing
Pricing
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Contact sales
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Blog
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
Perspectives
Best Practices
Inside Amplitude
Customer Stories
Contributors
Julia Dillon
Senior Product Marketing Manager, Amplitude
Julia is a product marketer at Amplitude, focusing on go-to-market solutions for enterprise customers.
Julia Dillon
Senior Product Marketing Manager, Amplitude
Julia is a product marketer at Amplitude, focusing on go-to-market solutions for enterprise customers.
Posts by Julia
Customer Stories
October 14, 2024
Feature Factory to Fine-tuned Machine: A North Star Journey
Perspectives
October 7, 2024
Behind the Scenes of a North Star Workshop
Perspectives
August 22, 2024
Personalizing the Financial Services Customer Journey
Perspectives
August 20, 2024
Every Product Needs a North Star Metric: Here’s How to Find Yours
Perspectives
August 15, 2024
What Makes a Good vs Bad North Star Metric
Best Practices
July 30, 2024
Use the Games of Product Activity to Define Your Engagement Strategy
Best Practices
July 16, 2024
Unlock Your Team’s Modeling Skills With the Power Prompts Activity
Best Practices
March 22, 2024
Why You Need Customer Segmentation Software in 2024
Best Practices
December 22, 2023
4 Ways Predictive Marketing Can Guide Customer Purchases
Perspectives
December 7, 2023
How to Elevate Healthcare Experiences with Digital Analytics
Best Practices
November 24, 2023
What Exponential Growth Really Looks Like (And How to Hit It)
Perspectives
November 7, 2023
Top 5 Metrics to Track for Digital Product Adoption
Perspectives
October 31, 2023
6 Best Practices for Product Adoption in Financial Services, Media, and Retail
Perspectives
October 24, 2023
5 Examples of Great Digital Customer Acquisition
Perspectives
October 20, 2023
The Future of Finance: 6 Ways Financial Services Can Use Machine Learning
Perspectives
August 22, 2023
5 Strategies for Attracting and Onboarding Users to Finserv Platforms
Best Practices
July 31, 2023
Product-Led Growth: Going Deeper on How to Get Started