Data Governance

Better digital experiences powered by trusted data

Easily integrate with your tech stack, resolve identities across devices, and control customer and product data.

Get started Contact sales

Easy to access

Keep trusted data in the right hands with governance and compliance controls that make transparency effortless.

Simple to get started

Put your team in position to uncover customer insights, segment customers, and make faster, smarter decisions.

Seamless to integrate

Our no-code, open platform connects to all your sources, so you can effortlessly bring data in and out when you need it.

Limit data risk, expand productivity

RBAC offers granular control over who can create events, edit taxonomies, download cohorts, launch guides, and watch session replays. Users get exactly the permissions their role requires while everything else stays buttoned up tight.

Data Access Controls

Lock down your data, unlock your insights

Data security you can trust with the flexibility you need. Amplitude’s Data Access Controls empower you to precisely manage who sees what data, ensuring compliance and minimizing risk.

Learn more

Data Mutability

Data that’s always up to date

With Data Mutability your analytics data stays in perfect sync with changes in your data warehouse. Eliminate data drift by ensuring you're always working from the single source of truth.

Learn more

Data Assistant

Take the guesswork out of data governance

AI-driven workflows automatically surface data quality issues and recommend fixes. Filters, data merging, and schema controls make it easy to establish and maintain trust.

Learn more

Profiles

A new dimension of customer intelligence

See your customers in a whole new light. Profiles enable you to join customer profile data from Snowflake or Databricks with existing data in Amplitude for a deeper level of insight.

Learn more

Unlock the power of your data without compromise

Foster privacy that’s built on trust

Rely on our platform to protect your data and meet your privacy needs.

Make compliance easy and seamless

Keep your business flexible to stay in compliance with new privacy laws.

Control your data with the right tools

Stay in complete control of how data is used across the platform.

Minimize risk by design

Safeguard your data with a privacy program that is proactive and based on privacy-by-design.

Trust your data, trust your decisions

Give data and engineering teams a central hub to plan, transform, and oversee event data without writing code. Empower your org to make better decisions with high-quality data.

Unleash data-driven digital experiences

Optimize acquisition

Get 360-degree visibility into user behavior to target new audiences and accelerate growth.

Drive monetization

Take action on trusted insights to deliver what your customers want and increase conversions.

Improve retention

Unlock insights across your entire data ecosystem to build lifelong customers and boost their lifetime value.

“Amplitude acts as an intuitive and genuine tool for us to perform queries and efficiently create charts and dashboards, apart from directly querying the data warehouse.”

Muhammed Qureshi

Data Analytics Architect, IBM

Getting value from governance

Hear from leaders who’ve enabled better decisions across their organizations through integrated technology stacks and complete, trustworthy, and actionable data.