Web Experimentation
Self-serve and scale conversion
Get no-code experimentation for free. Understand the full customer journey, deliver high-performance tests, and maximize conversion rates—all in one platform.
Free and easy
Start with one line of code
Sign up for a free Amplitude Starter plan and get the power of the Amplitude platform with a single line of code.
- Start testing fast with minimal engineering support
- Track the full customer journey automatically
- Optimize the metrics that matter—clicks, conversions, and engagement
Design and target
Design with clicks, not code
Craft flexible variants and test exactly what your business needs to win with a no-code visual editor that works for any CMS.
- Test faster with a true drag-and-drop visual editor
- Get a seamless UX to build every test right the first time
- Target by behavioral cohorts for better personalization
Run and analyze
Tap into robust stats and deep analysis
Scale faster with cutting-edge stats, higher performance, and rich analysis across the full customer journey.
- High-performance A/B testing makes the most of every test
- Design with sequential testing, CUPED, multi-armed bandits, and more
- Dive deeper into test performance with analytics across the full Amplitude platform
Convert faster with self-service testing
Build winning tests based on real-time data to craft better messaging, calls to action, and user flows—without sacrificing performance and speed.
Optimize at scale with our better together platform
Web Experimentation + Session Replay
Watch how users engage with your tests to QA faster. Know what drives conversion with confidence.
Web Experimentation + Analytics
Understand the full journey and launch self-service experiments. Get clear recommendations to grow faster.
Web Experimentation + Guides and Surveys
Understand how to engage your users. Find steps to improve and launch an experiment with a few clicks.
“Behavioral tracking and A/B testing in one platform have been pivotal for increasing conversions. By using Amplitude’s real-time analytics capabilities, we’ve cut analysis turnaround time from six weeks to under one week, unlocking the agility needed to support our thriving CRO testing program.”
Mandy Chatigny
Senior Manager of Digital and Product Insights and Analytics, Mint Mobile
See how the pros fuel conversion
Web Experimentation and the Science of Conversion Rate Optimization
Get tips from testing experts on how to make the most of conversion rate optimization.
Designing High-Impact Experiments
Stop wasting time on tests that don’t make an impact. Get insights from over 20,000 A/B tests.
Webinar: Unleashing Innovation
Learn what it takes to build a testing culture from experimentation legend Ronny Kohavi.
The easiest way to grow your business
Give web and growth teams the platform they need to win faster. Connect web analytics and A/B testing to identify conversion blockers and craft personalized experiences at scale.
Frequently asked questions
Amplitude’s unified SDK makes it easier than ever to get what you need to fuel your conversion rate optimization program in one platform. With a one-line script tag, you get access to Web Experimentation, Session Replay, Heatmaps, and Web Analytics. This gives teams a full understanding of the customer journey—what works, what doesn’t, and what’s needed to drive higher conversion.
With Amplitude Web Experimentation, teams can access a seamless visual experiment editor to build variants using clicks, not code. This helps teams test messaging, calls to action, and landing pages without engineering support after implementation.
Amplitude combines no-code A/B testing, Web Analytics, Session Replay, and Heatmaps to show you exactly where customers get stuck in your conversion funnel. Watch users engage with your tests, identify friction points, and make targeted improvements—all without switching between multiple tools or needing help from engineering. This integrated, self-service approach helps you increase conversion rates faster and rapidly optimize the entire customer journey.
As part of the Amplitude platform, Amplitude Web Experimentation creates powerful audience segments based on actual behavior, not just demographics or static lists. Easily design and target experiments at high-value users to deliver personalized experiences that convert. Use unified analytics to truly understand and measure the full impact of your personalization efforts.
We offer support plans for every stage of your growth journey. Start for free with on-demand resources like our documentation and the Amplitude Academy. Or choose from a paid plan with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and instrumentation. Get help setting up your product metrics, dashboards, and data so you succeed from the start.
Amplitude Web Experimentation offers a usage-based pricing model based on the number of monthly impressions you need. Choose from four pricing plans. If you need more than 250,000 impressions per month, our accounts team can help you with more customized packages.
Get started immediately with our free Starter plan that includes core Web Experimentation features like the visual experiment editor and page-level targeting.