Metrics Articles

Unlock the secrets of cost per acquisition (CPA) and supercharge your marketing campaigns. Learn more about optimizing your ad spend and retaining customers.

Lifetime value (LTV) is a metric that enables you to spot opportunities for improving strategies and maximizing profits.

Lead qualification determines which prospective customers (prospects) are most likely to buy your product. In a business setting, a lead is usually an individual or organization interested in your services and has the potential to become a paying customer.

Learn what Average Revenue Per Customer (ARPU) is and how to calculate and increase it. Dive into the essential metric for business success in our guide.

Explore everything to know about Net Promoter Score (NPS). Learn its impact on customer loyalty and satisfaction and how to leverage it for business growth.

Dive into the world of website metrics with our comprehensive guide. Uncover valuable insights, optimize user experiences, and boost your digital success.

Understand what metrics are and explore which ones are the most beneficial to track for your business.

Explore the ultimate guide to customer acquisition cost (CAC) to understand the metric’s importance, monetary value, and most impactful channels to utilize.

Discover why the conversion rate metric is crucial for business success. Learn strategies and tips to boost your product sales and improve customer engagement.