Product and Web Experiment Articles

Explore CUPED, a statistical method that enhances experimental accuracy. Learn how pre-experiment data reshapes experiments and provides more accurate results.

Explore t-tests: the statistical testing analysis that helps make data insights more reliable. Learn how to use t-tests for confident, data-driven decisions.

Explore the ultimate resource on experimentation platforms. Grasp the art of data-driven decisions, boost customer satisfaction, and drive business growth.

Learn the key to effective feature management. Discover its importance, benefits, and strategies to enhance user experiences and help your product shine.

Time to embrace statistical significance. Uncover its nuances, explore A/B testing strategies, and empower your business decisions with data-driven insights.

Functional tests validate your software works as intended. Explore functional testing, including how it works, the different types and examples, and key steps.

Explore the Bonferroni correction method, including how it works within A/B testing, when and how to use it, its pros and cons, and other correction techniques.

Explore what it means to take a test-driven development (TDD) approach. Understand the basics of TDD, including the process, benefits, and how to implement it.

Testing in production enables you to see how your updated product or features will work in the real world. Learn what it is, why it matters, and how to use it.

Hyper-personalization helps you deliver unique content and experiences your customers will love. Learn what it involves, why it matters, and how to use it.

Product validation helps determine whether there is a real need and desire for your product. Learn how to test if your target users want and will use your idea.

Canary testing is like a safety net for your product and feature roll-outs. Learn how it works, ways to implement it, and the best practices you need to know.

Explore client-side and server-side testing in experimentation. Learn to make the most of user experience and backend functionality to achieve seamless web development.

Explore Conversion Rate Optimization (CRO) in our guide. Discover strategies, methods, and CRO tools to help you raise conversions and improve user experience.

Explore everything to know about feature flags. Learn how they enhance software development, foster collaboration, and ensure a seamless user experience.

Explore how multi-armed bandits balance exploration and exploitation, uncover their real-world applications, and understand their impact on business growth.

Understanding type 1 and type 2 errors is essential. Knowing what and how to manage them can help improve your testing and minimize future mistakes.