Analytics Articles

Discover how prescriptive analytics helps businesses level up their decision-making by using past data and future trends to make well-informed choices that work.

Unlock the secrets to past events and uncover patterns and trends with descriptive analytics. Discover how these measures help inform actionable insights.

Unlock the power of predictive analytics for your product. Discover its applications, benefits, and techniques in this comprehensive guide from Amplitude.

Explore what healthcare analytics is, how it drives impact, and where to use it. Discover why it’s critical to advancing health outcomes and company objectives.

See your digital touchpoints through your users' eyes. Learn what digital experience analytics are, why tracking them is essential, and how to use the insights.

Discover the potential of ecommerce analytics. Follow our guide to fully understand your customers, improve experiences, and uplevel your business performance.

Financial analytics turns your raw data into forward-looking, actionable information that improves growth and efficiency, leading your business to success.

Use revenue analytics to turn guesswork growth tactics into data-backed plans that boost your profits. Learn how to analyze and optimize your revenue streams.

Explore the basics of marketing analytics, including what it is, the insights it offers, and how to use it. Understand your data and access valuable takeaways.

Discover how enterprise analytics drives data-driven decisions, efficiency, and growth. Learn its impact on diverse business aspects and how Amplitude can help.

Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions.

Uncover the realm of big data analytics: its impact, tools, challenges, and real-world applications across industries. Dive into data-driven insights now.

Unlock the "why" behind data with diagnostic analytics. Discover its importance, techniques, and how tools like Amplitude Analytics help drive success.