Discovering the Fundamentals of User Retention

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In this 30-min webinar, we’ll cover the user retention basics—why it matters and how to do it well.

If you care about the growth of your product, then you should care about user retention. Without retention, your product is a leaky bucket. No matter how many resources you put into acquisition, if you are unable to retain your users, you won’t have sustainable growth or the means to generate revenue.

At Amplitude, we know just how critical user retention is. We even wrote a 155-page guide on Mastering Retention. And now we’re breaking it down to help you discover how to drive true growth by prioritizing retention.

Join this webinar to learn:

When you should focus on user retention
The steps to define your 2 key retention metrics
Our Retention Lifecycle Framework

Speaker

Richard Eckles

Richard works in the Customer Success team at Amplitude, where he educates customers on product analytics. He previously led growth at the video streaming platform, Dailymotion and was a customer of Amplitude’s. Richard has a passion for improving user experiences through data and experimentation.