Web Analytics Platform
Website analytics, without the wait.
See your traffic, funnels, and campaigns in one place. No developer needed, no waiting on IT. Start free in minutes, or talk to us.
Talk to an Expert
Tell us where you're stuck: traffic, conversions, or reporting, and we'll show you how to fix it.
More than 4,900 companies use Amplitude as their unfair advantage.
Marketers, see results fast
See how these teams turned traffic and campaign data into real growth, fast.
“Campaigns that took a year or more to reach profitability on our previous analytics platform are now profitable in three months.”
Candas Demir
Head of Digital and Performance Marketing, TicketSwap
“By using Amplitude, Trendhim has validated its marketing strategies, unlocking invaluable insights into customer behavior.”
Bjorn Seaton
Marketing Analytics Manager, Trendhim
“By building lookalike audiences to find more people pursuing similar goals and pathways, we've reduced our customer retention costs by 2X.”
Dan Jovevski
Founder & CEO, WeMoney
See where your site is leaking conversions
Your website metrics and performance, all in one digital analytics platform, ready to act on.
See the full picture
One view. Every channel, campaign, and page in one place, no more stitching together GA, spreadsheets, and ad platforms.
Frequently Asked Questions
A few details to help you know what happens next and whether a demo is the right path.
Amplitude connects web behaviour to downstream outcomes: conversions, retention, revenue, not just clicks and sessions. You get the traffic reporting you're used to, plus the ability to see why visitors convert or drop off, and act on it with built-in experimentation and personalisation.
Yes, smaller teams can self-serve on the Starter plan with no sales conversation needed. If you're evaluating this for a larger team or a more complex use case, the demo path will get you to the right plan faster.
Page views, sessions, traffic sources, and conversion funnels, plus campaign attribution, session replay, heatmaps, web experimentation, and behaviour-based segmentation, all in one platform rather than stitched together across tools.
No. Amplitude's Starter plan can be set up with one line of code and no developer required. Larger implementations may involve some technical setup, but day-to-day use is built for marketing and growth teams.
Marketing, growth, and web teams evaluating a replacement or upgrade for their current analytics stack, especially where campaign ROI, conversion friction, or GA limitations are the trigger.
Amplitude uses usage-based pricing tied to monthly tracked users, from a free Starter tier to Growth and Enterprise. Visit amplitude.com/pricing or talk to the team about your traffic volume.
See what your site data isn't telling you.
Book a demo built around your traffic, conversions, and campaigns, and see exactly where Amplitude fits your stack.
Not ready to talk yet? Start here.
Free guides and comparisons to help you make the call.
Top 7 Reasons Leading Organisations Choose Amplitude Over Google Analytics
Uncover the top 7 reasons leading organisations choose Amplitude over Google Analytics. Get the comparison guide.
Common Questions About Migrating From GA to Amplitude
Straight answers to the most common questions teams ask when comparing Amplitude to Google Analytics.
Beyond GA: Consolidating Your Data Stack for Optimal Customer Journeys
Explore how consolidating your data stack into a single platform gives your teams a full view of the customer journey.