Every marketing team wants to know which touchpoints actually drive revenue—but connecting sessions, channels, and conversion events into a coherent customer journey has always been harder than it should be.

In this webinar, we'll show you how to trace your sales with Amplitude's new persisted properties and session analytics to get a complete, accurate picture of the purchase journey from first click to conversion.

• Connect engagement to outcomes: See exactly which search terms, product discovery methods, and onsite touchpoints drove critical conversion events like purchases, signups, and subscription renewals.
• Optimize channels knowing the value of every visit: Understand which traffic sources actually earn their spend by driving sessions and users that convert.
• Personalize and convert with user and session-level insights: Make sure a VIP gets served the products they’re searching for, and multi-session browsers get reminders to finish their purchase.
• Give AI agents the signal quality to act: When session behavior, search intent, and purchase outcomes are connected, AI agents have the high-quality signal they need to automatically surface the right insights, trigger relevant messages, and continuously optimize spend across channels.

What you'll learn:

• How to track the impact of channels, referrers, and entry/exit pages on conversions
• Key ecommerce and onsite conversion use cases like item-level merchandising and product discovery methods
• How to set up your own persisted properties and when to persist properties forward and backwards across sessions
• Q&A with the Amplitude Product team

If you're responsible for channel optimization, onsite conversion, or understanding your customer journey—this one is for you.