Amplitude for Ecommerce & Retail
Transform data into customer delight
Optimize every touchpoint of your user experience. Drive acquisition, conversion, and retention across channels with fast answers to any growth question.
See Amplitude in Action
Why Amplitude
Get the insights you need to build digital finserv products consumers love.
Annual savings for a beauty subscription service.
Increase in conversions for Fender.
Reduction in customer acquisition costs for Rappi.
Drive repeat purchases with Amplitude
See how to entice shoppers to keep coming back by understanding their behavior.
Clear insights into any retail challenge
Cut acquisition costs
Track your performance across channels using top-rated analytics to get a clear picture of how to maximize your marketing spend.
Improve conversions
Meaningfully personalize any touchpoint with self-serve insights, using built-in Cart Analysis to streamline your checkout flow.
Inspire engagement
See the favorite paths and features of repeat customers, optimizing and promoting what’s working to increase app and site usage.
Drive loyalty
Identify your best customers and what they like, experimenting with new experiences that boost repeat purchasing and lifetime value.
Analyst report
Forrester names Amplitude a Leader and a Customer Favorite
Looking to align product and marketing teams on one powerful self-serve analytics platform? Amplitude delivers. See how we earned 5/5 scores across 21 criteria in The Forrester Wave™: Digital Analytics Solutions, Q3 2025.
The leading AI Analytics Platform to drive profitable growth
Put security and privacy first
Our commitment to data privacy and security is embedded in every part of our business. Maintain compliance with best-in-class security certifications and tools to meet privacy regulations.
Get data you can trust
Great data is the foundation of AI analytics—and with Amplitude, you’ll have everything you need to integrate sources, resolve identities, and control customer and product data.
Take action on clear insights
Amplitude gets you to the heart of what drives behavior. With self-serve insights, teams can answer questions about the customer journey and take actions that drive engagement and growth.
Want to learn more?
Grow your business with insights from industry-leading experts.
From Click to Cart
Discover 6 best practices for ecommerce, delivery and QSR companies to increase conversion and grow revenue.
How Walmart Leverages Amplitude to Enhance the Omnichannel Customer Experience
Learn how the mobile marketing team at Walmart gained a more holistic view of customers’ digital journeys, flows, and funnels.
Diagnose Friction in the Path to Purchase
Uncover and prioritize where shoppers are getting stuck in their customer journey with this worksheet.
Get started with ecommerce analytics
Provide the best purchasing experience for your customers with the leading ecommerce analytics solution.