Amplitude x Braze
Close the loop between insight and action
Learn how Amplitude provides the behavioral intelligence you need to target, personalize, and trigger the right messages in Braze, and helps you measure the true downstream impact of your Braze campaigns.
See how Amplitude works with Braze
Want a custom demo? We’d love to chat.
Here are just a few of our shared customers who trust Amplitude and Braze to deliver customer journeys they can count on.
Uplift in week 6 retention for users
Fishbrain increased paid conversions, email open rates, and overall retention rates.
Increase in retention
Dave uses Amplitude Audiences and Braze to run targeted messaging campaigns based on user behavior.
Decrease in CAC
Rappi syncs Amplitude cohorts to Braze to programmatically target niche audiences and increase revenue.
How We Work Together
New User Onboarding and Activation
- Identify user drop-off points in Amplitude and trigger automated nudges via Braze
- Use predictive cohorts to find likely converters and activate lookalike onboarding flows
Data-Driven Lifecycle Marketing
- Create granular segments based on user behaviors, properties, and events
- Predict churn in Amplitude and automatically send retention offers via Braze
Cohesive User Experiences
- Measure the downstream impact of Braze campaigns on in-product behavior
- Analyze user friction with Session Replay, then test new content (i.e. how-to emails, video tips) with Braze
Frequently Asked Questions
Braze powers the when and how of messaging — Amplitude answers the why. Amplitude's product analytics and behavioral cohorts help teams identify which users to target, which journeys drive conversion, and which campaigns are actually moving retention metrics. Together, teams get a closed loop: Amplitude surfaces the insight, Braze activates it.
Amplitude syncs behavioral cohorts directly to Braze for targeting and personalization. Event data can also flow bidirectionally — Braze campaign engagement (opens, clicks, conversions) feeds back into Amplitude for downstream funnel and retention analysis.
Growth, lifecycle, and product marketing teams that want to go beyond open/click rates. If you're trying to tie messaging performance to downstream product outcomes — activation, feature adoption, LTV — Amplitude gives Braze teams the analytical layer to make that connection.
Amplitude offers different plans based on your company's needs and usage. For the most current details, visit amplitude.com/pricing or discuss your use case with the Amplitude team.
Let us show you what’s possible.
Schedule a personalized demo with an expert on our team and see how Amplitude can work with your existing Braze instance to drive engagement and retention.