Chart Your Path to Growth with Digital Analytics
One platform to analyze, test, and grow—so you can build digital experiences that move your business forward.
Ditch the guesswork and zero in on what works

Data shouldn’t be a mystery. Turn every user click, tap, and conversion into instant answers—so you can stop guessing and start growing.
Learn moreDon’t let legacy tools slow you down. Go beyond page views and get the full picture into which campaigns and channels move the needle, why users bounce, and what’s worth your budget.
Learn moreTurn “what” into “why” with a front-row seat to user behavior. See every click, hesitation, and frustration—so you can fix issues before they cost conversions.
Learn moreTest, learn, and innovate with confidence


Don’t ship features on a hunch. Run smarter experiments, fine-tune every detail, and roll out features that move the needle—no more guesswork, only results.
Learn moreTurn clicks into conversions. A/B test, tweak, and improve everything from headlines to campaign flows—without slowed performance or missed opportunities.
Learn moreRelease without the risk. Feature flags and controlled rollouts let you test, tweak, and ship exactly what customers want—without breaking things.
Learn moreMeet your users when and where it matters


Guide users without getting in their way. Use timely, helpful guidance to keep them on track and make every interaction effortless—no clutter, no confusion, no problems.
Learn moreFeedback shouldn’t be an afterthought. Learn what users think in the moment before they forget and move on. Stop guessing—start listening.
Learn morePersonalization without the fluff. Understand what your users want before they ask—then create tailored experiences to keep them coming back for more.
Learn moreLet your data do the heavy lifting

Tired of wrangling messy data and jumping between platforms? Connect every tool in your stack so your data stays up-to-date and useful wherever you need it.
Learn moreNo more second-guessing your numbers. Keep your data clean, accurate, and organized—so you can trust every number you see.
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Turn insights into aha moments
Music legend Fender turned to Amplitude to increase Fender Play® conversions by 27%
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The North Star Playbook
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See how Amplitude users go from data to insights to action with Amplitude’s Digital Analytics Platform.