Resource Library
Learn best practices and discover new strategies for product analytics so you can drive growth for your product.
Product Report 2022
Exclusive Amplitude data reveals the trends, industries, strategies, and products dominating the digital landscape, including the 30 Next Hottest Products around the world.
The Amplitude Guide to Behavioral Data & Event Tracking
Laying the foundations for your data infrastructure is critical to ensure robust, reliable analytics across your organization. With the right data governance, instrumentation, and taxonomy, you can set your team up for success with complete data they can trust.
The Amplitude Guide to Product Metrics
Track these 15 metrics to make the right product investments and drive sustainable business growth.
The North Star Playbook
Using the North Star framework, discover what your product's north star metric is, and how to use it to drive growth.
Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
Product Strategy Playbook: A Guide to Flywheels
It’s no question that 2020 ushered in a massive turning point for businesses, as nearly every company was forced to reconsider how to thrive in an abruptly changed world. Companies have had to rethink entire business models.
Product Analytics Playbook: Mastering Retention
Retention is critical for every product, whether you’re at a Fortune 500 company or a 5-person startup. Learn proven methods for building a data-informed retention strategy.
Product Analytics Playbook: Mastering Engagement
If you can’t first engage your customers, you won’t be able to keep them around long enough to show them ads, get them to make a purchase, or upgrade from their free trial—and you definitely can’t retain them.
Guide to Definitive Product Analytics
Summarizes hundreds of conversations with customers and experts and deducing them into critical points to help you evaluate your next digital solution.
The Guide to Digital Optimization
With digital optimization, you can fuel product-led growth and powerful business outcomes.
The Guide to Making Personalization Possible
Gain fresh insight into why companies struggle with getting personalization off the ground.
A Definitive Guide to Behavioral Cohorting
Uncover the behaviors that lead to retention with cohort analysis
Testing What Matters: Level-Up Your Product Experiments with Behavioral Data
Learn how to level-up your experimentation program by testing what matters.
How you can turn your digital data into part of your growth strategy, and why now is the time to do it
COFFEE CHAT - MARCH 2023
How is Amplitude different from Google Analytics? A side by side comparison
WEBINAR - MARCH 2023
The Guide to Digital Optimization
These are the hottest emerging digital products and trends shaping our digital lives, according to data from Amplitude's Behavioral Graph.
The Grid Report for Product Analytics Software | Spring 2022
The Grid Report for Product Analytics delivers analysis and benchmarking for the most important product metrics.
8 Hacks to Escape the Feature Factory and Focus on Impact
Feature factories have an insatiable appetite for everything and anything. If you want to build something that matters, you must avoid feature factories.
Gartner Market Guide for Web, Product and Digital Experience Analytics
Data and analytics leaders responsible for digital customer experience use web, product and digital experience analytics to analyze customer and user behavior, digital product performance and usage patterns to improve the digital customer experience. Use this guide for insights into the vendor landscape.
A Guide Through The Best Product Manager Podcasts
Are you a product manager? UX designer? Engineer? Tune into these podcasts to expand your knowledge on all things product-related.
The Financial Services Survival Guide
The financial services industry faces challenging market conditions and a rapidly changing digital world, forcing institutions to innovate. In order to better understand customers to keep them satisfied and loyal, investing in digital analytics has become crucial.
Download & Try: The Vanity Metric Worksheet
Don't get stuck in vanity metric territory. Download our free Vanity Metric Test to see if your team is demonstrating a healthy and effective use of metrics.
6 Worksheets to Understand, Improve, and Calculate Retention Rate
Get step-by-step instructions to improve retention for your product.
8 Hacks to Escape the Feature Factory and Focus on Impact
A workshop for product teams to nudge your organization toward outcomes, not output.
Amplitudes Product Intelligence Report
Amplitude surveyed 350+ product leaders to find out how businesses in today’s world achieve digital success.
2021 Product Manager Hiring Report
Digital products are the future of business growth, but little is known about the people behind this transformation—product managers.
ROI Guidebook
Nucleus Research conducted an in-depth ROI analysis on Amplitude customers across six industries to understand how our product intelligence platform impacted their business performance.
Harvard Business Review Report: Making the Leap to a Digital-First Enterprise
Learn how digital business leaders around the globe are building a digital-first strategy for competitive advantage.
The Product Report 2021
Digital is no longer just a channel. It’s how we live our lives. So the question every business leader and marketer should ask themselves is: what’s next?
The 2022 App vs. Website Trend Report
What’s growing faster: apps or websites? Exclusive data from Amplitude reveals the answer, down to the industry.
G2 Report Winter 2023
Find out why G2 ranks Amplitude as a leading provider of digital product intelligence to thousands of product managers, marketers, and developers.
The Ultimate Guide to Product Analytics
Everything you need to know about product analytics, from the #1 product analytics solution.
Breaking Down The 5 Diagrams That Explain Product-led Growth
Product-led growth is all the rage these days. But what does it mean to be product-led? These examples provide an overview of PLG and show what product-led growth can look like for B2B and B2C companies.
The 6 Clicks Video Series
Answer your digital business questions in 6 clicks or less with these video tutorials created by Amplitude experts.
Exploring The North Star Statement Exercise
Don't fall into the trap of jumping straight to metrics or trying to replicate other companies—instead, use this excercise to explore your own ideas, beliefs, and assumptions about your product.
Building a Product Strategy Framework
Building a product strategy is an overwhelming, highly dynamic process. Get off to a great start in creating your product strategy with our free template.
How to Champion Your Effort and Effect Real Change in Your Business
COFFEE CHAT - SEPTEMBER 2022
Product-Led Growth: What does it actually grow and how do you know it's working?
COFFEE CHAT - AUGUST 2022
Driving Product-Led Growth Strategy & The Advantages of Experimentation Featuring Forrester
WEBINAR - AUGUST 2022