Resource Library

Learn best practices and discover new strategies for product analytics so you can drive growth for your product.

Next Gen Builders Podcast

Get inspired to think outside the box, break the rules, and build cutting-edge products with in-depth conversations between host and product executive Francois Ajenstat and the industry pioneers who’ve found success.

The Amplitude Guide to Personalization at Scale

Discover six best practices to grow your personalization program, create customized digital experiences, and drive better business outcomes.

Customer Acquisition Playbook
Mastering Customer Acquisition Strategy Playbook

Learn proven frameworks to acquire new and repeat customers. Keep acquisition costs low and maximize your return on advertising and marketing spending.

Mastering User Retention Playbook

If you care about growth, then you should care about user retention. Learn how to develop and implement a user retention strategy to reduce customer churn and boost lifetime value.