Resource Library
Learn best practices and discover new strategies for product analytics so you can drive growth for your product.
Product-Led Growth Guide Volume 1: What Is PLG?
Get PLG fundamentals from industry experts. Learn about the product-led customer journey, what environment and team is needed, and how to adopt PLG.
Product-Led Growth Guide Volume 2: How to Get Started with PLG
Get expert insights into PLG tactics and metrics. Learn how to drive and track product-led acquisition, retention, and monetization.
The Amplitude Guide to Product Metrics
Amplitude is the Digital Optimization System and the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100
Product Analytics for Dummies
Use product analytics to build better products and drive business outcomes. See how companies like yours put product analytics into action and how you can get started.
Mastering User Retention Playbook
If you care about growth, then you should care about user retention. Learn how to develop and implement a user retention strategy to reduce customer churn and boost lifetime value.
Get The North Star Playbook | Amplitude
Learn how to implement the North Star Framework and drive product success with the comprehensive playbook from Amplitude.
Master Your Data Migration: Google Analytics to Amplitude Workshop
Ready to make the switch from Google Analytics to Amplitude? Join our workshop and learn the essential steps for a seamless migration.
What is Big Data Analytics? Full Guide and Examples
Uncover the realm of big data analytics: its impact, tools, challenges, and real-world applications across industries. Dive into data-driven insights now.
What is Enterprise Analytics? Everything to Know
Discover how enterprise analytics drives data-driven decisions, efficiency, and growth. Learn its impact on diverse business aspects and how Amplitude can help.
What is Diagnostic Analytics? A Quick Guide
Unlock the "why" behind data with diagnostic analytics. Discover its importance, techniques, and how tools like Amplitude Analytics help drive success.
Unlock the Future of Customer Engagement in Finance with Amplitude and AWS
Discover how top finance firms use Amplitude, Amazon Redshift and Amazon Personalize to boost transactions, identify up-sell opportunities and deliver personalized banking experiences.
Getting Customers Hooked to Your Product ft. Nir Eyal
Watch this workshop, featuring Nir Eyal as well as experts from Amplitude sharing their knowledge about how to apply the Hooked model to your product for driving engagement, retention and growth.
From Click to Cart: Digital Analytics for Conversion in Ecommerce, Delivery, and QSR
Discover 6 best practices for ecommerce, delivery and QSR companies to increase conversion and grow revenue through their apps and websites. Learn how major brands used these strategies and how you can too.
Reshaping Digital Analytics
Join us for an insightful webinar as we explore the transformative journey of analytics, from distinct marketing and product analytics to the emergence of a unified approach. We will dive deep into the impact of this convergence, how it is reshaping the industry, and what it means for businesses seeking a competitive edge in the ever-changing digital landscape. We will also discuss recent technology changes that are impacting key players in the industry.
Data-Driven Delivery: Your Blueprint for Digital Transformation
Dive into a new approach for enterprise DevOps teams: Data-Driven Delivery. Understand the core principles, design the right environment to foster successful teams, and master adoption strategies to finally deliver digital transformation.
What is Descriptive Analytics? A Quick Guide
Unlock the secrets to past events and uncover patterns and trends with descriptive analytics. Discover how these measures help inform actionable insights.
What is Predictive Analytics? The Definitive Guide
Unlock the power of predictive analytics for your product. Discover its applications, benefits, and techniques in this comprehensive guide from Amplitude.
What is Prescriptive Analytics? Guide & Examples
Discover how prescriptive analytics helps businesses level up their decision-making by using past data and future trends to make well-informed choices that work.
Amplitude Experiment Demo
During this demo, we’ll run through a workflow from the perspective of a product manager at Amplifit, a fictitious fitness chain.
Amplitude ROI Guidebook
Explore how Amplitude's product intelligence drives remarkable ROI. Download the Nucleus Research report for real-world numbers.
Product Intelligence Report
Discover how businesses thrive in the digital age with insights from 350+ product leaders. Download the Product Intelligence Report for strategic growth
Power Up PM - A Practical Approach to Data-driven Growth
This session is ideal for Product Managers looking to understand further how to optimize their product's performance alongside the customer journey.
Forrester Total Economic Impact™ of Amplitude
Maximize ROI with Amplitude: Discover the Total Economic Impact™ of Amplitude Analytics Platform - A 217% ROI Over 3 Years, Enhanced Revenue Growth & Operational Efficiency. Learn More Now.
Foundation for Experience Activation: How to be Goal Focused & Problem Driven
In this coffee chat, Jared Bauer of Zilker Consulting shares a step-by-step process for developing a clear customer experience for your product’s users.
Product-Led Growth Resource Hub
Learn everything you need to know about product-led growth in our resource hub. Explore key definitions and concepts with resources from industry experts.
From GA to Amplitude: Unleashing the Power of Digital Analytics at Haven
Join us for a captivating webinar where we dive deep into Haven's successful migration from Google Analytics (GA) to Amplitude.
Power Up PM - How To Find Your Product’s True North
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that, according to Sean Ellis, best captures the core value that your product delivers to its customers.
Event Tracking Plan Template
Download Amplitude's free event tracking plan template to start building your tracking plan today.
Gartner Report Top Tech Provider Trend for 2023: Product-Led Growth
According to Gartner® Top Tech Provider Trend for 2023: Product-Led Growth, “by 2025, 75% of all SaaS providers will apply PLG techniques to drive existing customer growth and expansion.”¹
Building a Culture of Experimentation at TickX
Join us for an engaging webinar as we delve into the success story of TickX, a UK-based company that enables companies to sell more tickets directly through their own websites, where we’ll explore how they built a thriving culture of experimentation using Amplitude Experiment.
Unlocking Sustainable Growth with Product-Led Retention Strategies
In this webinar, we will explore the power of PLG and retention and share practical tips on how to use these strategies to unlock growth for your business.
Avoid The Top 10 Mistakes in Digital Analytics with Adam Greco & Amplitude: A Comprehensive Guide
Whether you are a seasoned analyst, a product manager, or a curious business professional looking to harness the power of digital analytics, this ebook will serve as your indispensable guide to master digital analytics.
What is a Data Lake? Full Guide
Explore the power of data lakes and discover how they can help businesses harness the potential of their raw, unstructured data to drive profit and growth.
Bridging the Knowledge Gap Between Product and Analytics
Amplitude is excited to announce some fantastic innovations that are making it easier than ever for teams to get in and get the answers they need.
What is Data Taxonomy? Examples Included
A data taxonomy allows organizations to manage and classify information. Explore the benefits, examples, and alternatives to data taxonomies.
What is a Data Warehouse? Examples Included
Data warehouses enable businesses to store, track, and effectively manage historical and real-time data. Gain valuable insights to expand your strategy.
Unlocking the Power of User Retention: From Analysis to Action
In this coffee chat, we dive into the world of user retention. Guest speaker and Amplitude Sr. Engagement Manager, Tyler Segalla, will showcase the value of connecting retention analysis to the broader lifecycle of your users.
What is a Customer Data Platform (CDP)?
A customer data platform (CDP) unifies your customer data in a centralized hub. Explore customer data platform benefits and find out how to choose a CDP.
Advanced Data Structures Explained
Advanced data structures allow businesses to create more efficient algorithms and effective programs to gain a competitive edge and enhance their growth.
An Introduction to Data Governance
Understand the root of efficient data management with our guide to data governance, exploring its principles, benefits, and differences between other key terms.
The Full Data Analytics Guide
Dive into the world of data analytics and understand how it can help harness the power of your organization’s data. Learn the ins and outs of data analytics today.
What is a Data Analytics Platform? The Full Guide
Learn more about data analytics platforms in our data content hub. Data analytics platforms offer businesses a a place to collect, process, analyze, and visualize large data volumes.
Cracking the Code on Retention Strategies with SimpliSafe
Understanding and solving for customer retention is a complex landscape. But looking at churn as simply a number or metric rather than as an indicator of behavior is short-sighted. Join Amplitude’s Lilli Clark as she dives deep with Sr. Product Manager, Emma MacDonald on how SimpliSafe approaches customer retention.
5 Proven Strategies to Boost Customer Engagement
Discover best practices for boosting engagement and retention—and driving profitable growth. Learn how major brands implemented these successful strategies and how you can too.
Power Up PM - The Art of Engagement: Strategies for Product Success
In this workshop, you’ll discover the different engagement states, customers' mindsets, and how to transition them to higher levels of engagement.
How to Create a Customer-Centric Culture: The Secret to Long-Term Retention
In today's competitive marketplace, creating a customer-centric culture is more important than ever. Putting the customer at the center of everything you do can build stronger relationships, increase customer engagement, and improve customer retention.
Web Experimentation vs. Product-led Experimentation: Which Approach is Right for Your Team?
Are you trying to build and scale a successful experimentation program for your company? With so many strategic decisions to make, it can be difficult to determine which approach is best for your team: web experimentation or product-led experimentation.
Learning Loops: Your Secret Weapon to Drive Growth
Reimagine your product experiences with practical guidance about how to tie key business goals to product objectives. Build great products AND get 1% better daily.
Beyond Acquisition: Fueling Sustainable Growth
Through real-world case studies and a demo, we showcase businesses that have successfully utilized Amplitude to unlock the full potential of retention and achieve sustainable growth.
Audiences Demo
During this 15 min demo, we run through a workflow from the perspective of a product manager at Amplifit, our fictitious fitness brand. They are looking to personalise the customer experience within their app and use Amplitude to drive their marketing campaigns.
Bridge the Acquisition-Retention Gap using the Activation Framework
In this last event of the Power Up PM series, participants will learn how to drive growth using the power of experimentation. The session will focus on the process of identifying bottlenecks in the customer journey and/or metrics analysis and coming up with a hypothesis.
5 Key Considerations to Get the Most Out of Your Data with Digital Analytics Platforms
Turn data into actionable insights. Learn how digital analytics can help you take control of your data and grow your business.
A Critical Look at How Organizations Select Digital Analytics Products
Join Rachel Herrera and Adam Greco for a coffee chat, where they will discuss Adam’s key learnings and observations on how to make the best software investment decisions.