Resource Library
Learn best practices and discover new strategies for product analytics so you can drive growth for your product.
Product Report 2022
Exclusive Amplitude data reveals the trends, industries, strategies, and products dominating the digital landscape, including the 30 Next Hottest Products around the world.
The Amplitude Guide to Behavioral Data & Event Tracking
Laying the foundations for your data infrastructure is critical to ensure robust, reliable analytics across your organization. With the right data governance, instrumentation, and taxonomy, you can set your team up for success with complete data they can trust.
Beyond GA: Consolidating Your Data Stack for Optimal Customer Journeys
In light of the sunsetting of Google Analytics Universal, organizations have an opportunity to evaluate their analytics solutions and consider consolidating their data stack into a single platform that provides a full view of the customer journey. This can be achieved through collaboration between marketing and product teams, as a shared analytics platform can help them understand the entire journey and optimize for the right KPIs.
The Amplitude Guide to Product Metrics
Track these 15 metrics to make the right product investments and drive sustainable business growth.
The North Star Playbook
Using the North Star framework, discover what your product's north star metric is, and how to use it to drive growth.
Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers.
Product Strategy Playbook: A Guide to Flywheels
It’s no question that 2020 ushered in a massive turning point for businesses, as nearly every company was forced to reconsider how to thrive in an abruptly changed world. Companies have had to rethink entire business models.
Product Analytics Playbook: Mastering Retention
Retention is critical for every product, whether you’re at a Fortune 500 company or a 5-person startup. Learn proven methods for building a data-informed retention strategy.
Product Analytics Playbook: Mastering Engagement
If you can’t first engage your customers, you won’t be able to keep them around long enough to show them ads, get them to make a purchase, or upgrade from their free trial—and you definitely can’t retain them.
Guide to Definitive Product Analytics
Summarizes hundreds of conversations with customers and experts and deducing them into critical points to help you evaluate your next digital solution.
The Guide to Digital Optimization
With digital optimization, you can fuel product-led growth and powerful business outcomes.
Fintech Challenges & Trends in EMEA: A Guide to Developing a Retention Strategy
The latest trends and challenges for the fintech industry: customer acquisition and the importance of retention. Develop an effective retention strategy using Amplitude!
TDWI Playbook | Five Critical Plays for Democratizing Analytics
By democratizing analytics, organizations can empower business users, managers, and other stakeholders to make data-driven decisions based on insights from customer experience data.
Your Guide to Scaling Product-Led Experimentation
Product-led experimentation can fuel innovation, improve ROI, and de-risk product investments, so why doesn’t every team do it? They often don’t know where to start.
Product-Led Growth Guide Volume 1: What Is PLG?
Get PLG fundamentals from industry experts. Learn about the product-led customer journey, what environment and team is needed, and how to adopt PLG.
TDWI Webinar | Five Critical Plays for Data Democratization
Amplitude-sponsored TDWI Webinar covering why data democratization is important, the current state of data democratization, and key steps for moving forward with democratization efforts.
3 Strategies to Connect Data Consumers and Producers in 2023
Snowflake has ushered in the era of the data cloud. But data and analytics teams are still working to realize the potential of all that data. At the same time, every team in the business is expected to become more data-driven. Data and analytics teams are charged with enabling that transition, but there are few scalable solutions to connect data consumers and producers.
Reference Architecture to Maximize the Value of your Customer Data
Teams need the ability to easily derive insights from data and act upon those insights effectively. More and more companies are tapping into their data stack to drive customer engagement through digital tools and platforms powered by automation. Yet the modern data stack with siloed tools hinders advanced behavioral analysis — delaying time to action and increasing the risk of duplicative data. Now you can deliver better business outcomes and customer experience with your modern data stack - without increasing costs Discover how your team can add business value through the right data products, accelerate the delivery of insights to stakeholders, and provide true self-service analytics.
Power Up PM - The Growth Experiment Machine
The session will focus on the process of identifying bottlenecks in the customer journey and/or metrics analysis and coming up with a hypothesis.
How you can turn your digital data into part of your growth strategy, and why now is the time to do it
COFFEE CHAT - MARCH 2023
Power Up PM - A Practical Approach to Data-driven Growth
This session is ideal for Product Managers looking to understand further how to optimize their product's performance alongside the customer journey.
How is Amplitude different from Google Analytics? A side by side comparison
WEBINAR - MARCH 2023
Power Up PM - How To Find Your Product’s True North
This session will teach you how to best implement the NSM Framework to drive your product strategy and work towards increasing growth metrics.
The Grid Report for Product Analytics Software | Spring 2022
The Grid Report for Product Analytics delivers analysis and benchmarking for the most important product metrics.
A Guide Through The Best Product Manager Podcasts
Are you a product manager? UX designer? Engineer? Tune into these podcasts to expand your knowledge on all things product-related.
The Financial Services Survival Guide
The financial services industry faces challenging market conditions and a rapidly changing digital world, forcing institutions to innovate. In order to better understand customers to keep them satisfied and loyal, investing in digital analytics has become crucial.
Download & Try: The Vanity Metric Worksheet
Don't get stuck in vanity metric territory. Download our free Vanity Metric Test to see if your team is demonstrating a healthy and effective use of metrics.
6 Worksheets to Understand, Improve, and Calculate Retention Rate
Get step-by-step instructions to improve retention for your product.
8 Hacks to Escape the Feature Factory and Focus on Impact
A workshop for product teams to nudge your organization toward outcomes, not output.
Amplitudes Product Intelligence Report
Amplitude surveyed 350+ product leaders to find out how businesses in today’s world achieve digital success.
2021 Product Manager Hiring Report
Digital products are the future of business growth, but little is known about the people behind this transformation—product managers.
ROI Guidebook
Nucleus Research conducted an in-depth ROI analysis on Amplitude customers across six industries to understand how our product intelligence platform impacted their business performance.
Harvard Business Review Report: Making the Leap to a Digital-First Enterprise
Learn how digital business leaders around the globe are building a digital-first strategy for competitive advantage.
The Product Report 2021
Digital is no longer just a channel. It’s how we live our lives. So the question every business leader and marketer should ask themselves is: what’s next?
The 2022 App vs. Website Trend Report
What’s growing faster: apps or websites? Exclusive data from Amplitude reveals the answer, down to the industry.
G2 Report 2023
Find out why G2 ranks Amplitude as a leading provider of digital product intelligence to thousands of product managers, marketers, and developers.
Testing What Matters: Level-Up Your Product Experiments with Behavioral Data
Learn how to level-up your experimentation program by testing what matters.
A Definitive Guide to Behavioral Cohorting
Uncover the behaviors that lead to retention with cohort analysis
The Guide to Making Personalization Possible
Gain fresh insight into why companies struggle with getting personalization off the ground.
The Ultimate Guide to Product Analytics
Everything you need to know about product analytics, from the #1 product analytics solution.
Breaking Down The 5 Diagrams That Explain Product-led Growth
Product-led growth is all the rage these days. But what does it mean to be product-led? These examples provide an overview of PLG and show what product-led growth can look like for B2B and B2C companies.
The 6 Clicks Video Series
Answer your digital business questions in 6 clicks or less with these video tutorials created by Amplitude experts.
Exploring The North Star Statement Exercise
Don't fall into the trap of jumping straight to metrics or trying to replicate other companies—instead, use this excercise to explore your own ideas, beliefs, and assumptions about your product.
Building a Product Strategy Framework
Building a product strategy is an overwhelming, highly dynamic process. Get off to a great start in creating your product strategy with our free template.