Pricing

Yes. The Starter plan is completely free, with no credit card required. You get up to 10k monthly tracked users (MTUs) and 2 million events, plus access to out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guide and surveys, unlimited AI Agents, MCP, AI Visibility, and AI Feedback. It's not a trial. There's no time limit. You can use Amplitude for free as long as it fits your needs.

Amplitude has plans for every stage of growth. The Amplitude Starter plan is free, with up to 10k MTUs and 2 million events, session replay, A/B tests, feature flags, AI analytics, and unlimited seats. No credit card required, no time limit. The Amplitude Plus plan starts at $99/month and scales with your usage. As your product grows, your cost per user goes down. You can track usage in real time and upgrade anytime for better rates. For larger teams, the Growth and Enterprise plans offer custom pricing based on your volume and feature needs.

An MTU is a unique user who triggers one or more events in your product within a calendar month. One MTU can generate many events, which is why Amplitude's free tier of 10K MTUs includes up to 2 million events.

An event in Amplitude is any action a user takes in your product: a button click, a page view, a signup, a purchase. Every time a user does something you want to track, that's one event. The Starter plan includes up to 2 million events per month, which is more than enough for most teams getting started.

You don't need a credit card to get started in Amplitude. Starter is free with no credit card required. You only need to add a card when you upgrade to Plus and start growing beyond the free limits.

Starter helps you get started, and Plus helps you scale. Starter is free with a fixed limit. It's perfect for learning and finding product-market fit. Plus unlocks higher limits, better pricing as you grow, and the full platform for deeper insights, experimentation, and activation. You only pay when your product starts delivering value.

Yes, Amplitude connects to Claude, Cursor, Lovable, Figma Make, and any tool that supports MCP (Model Context Protocol). You can ask questions about your product data, build features informed by real usage, or generate reports without leaving the tools you already use. This works on every plan, including the free Starter plan.

Yes. The Startup Scholarship provides one free year of the Growth plan for companies with fewer than 20 employees and less than $10M in funding. The Tech for Black Founders Scholarship offers free, unlimited access to the Growth plan for qualifying organizations. Includes advanced analytics, experimentation, governance, and dedicated onboarding. No credit card to apply.

Every Amplitude plan, including the free Starter plan, gives you access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, AI Feedback, AI Visibility, AI Agents, and AI Assistant. On Starter, these come with limited volumes and capabilities. As you move up to Plus, Growth, and Enterprise, limits increase and you unlock advanced features like behavioral cohorts, heatmaps, computations, and portfolio analysis. For teams that need unlimited volumes or advanced capabilities on specific products, Growth and Enterprise customers can purchase dedicated add-ons priced as a percentage of the platform plan.

Absolutely. The free Starter plan supports up to 10,000 MTUs and gives you access to the entire platform, including analytics, session replay, feature flags, web experimentation, guides and surveys, activation, AI Feedback, AI Agents, and AI Visibility, all at no cost with limited volumes. If you qualify for the Startup Scholarship, you can get a full year of the Growth plan for free. Many startups run Amplitude at zero cost for their first one to two years, and only upgrade when they're ready.

The Growth plan is built for teams that need advanced analytics, causal insights, SSO and project permissions, and real-time data streaming. The Enterprise plan adds dedicated support, a customer success manager, advanced security, advanced user management, RBAC (role based access control), and compliance features, and custom data retention. Both plans are custom-priced based on your volume and requirements.

Amplitude offers something better than a trial: a free plan with no time limit. The Starter plan gives you up to 10K MTUs and 10M events, with access to core analytics, session replay, feature flags, and more. There's no credit card required to get started. Use it for as long as you need.