Amplitude
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Web Experimentation
Feature Management
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Web Experimentation
Feature Management
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
B2B
Media
Healthcare
Ecommerce
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Increase customer lifetime value
Accelerate monetization
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Data
Engineering
Marketing
Product
Data
Engineering
Marketing
Size
Startups
Enterprise
Startups
Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
B2B
Media
Healthcare
Ecommerce
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Increase customer lifetime value
Accelerate monetization
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Data
Engineering
Marketing
Product
Data
Engineering
Marketing
Size
Startups
Enterprise
Startups
Enterprise
Resources
Learn
Blog
Resource Center
Glossary
Templates
Explore Hub
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Events
Customers
Partners
Community
Events
Customers
Partners
Support & Services
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Tracking Guides
Benchmarks
Tracking Guides
Resources
Learn
Blog
Resource Center
Glossary
Templates
Explore Hub
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Events
Customers
Partners
Community
Events
Customers
Partners
Support & Services
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Tracking Guides
Benchmarks
Tracking Guides
Pricing
Pricing
Amplitude
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Web Experimentation
Feature Management
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Platform
One platform, countless insights
Get fast and easy access to customer insights at every step of their journey
Amplitude Platform
Amplitude Platform
Analytics
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Product Analytics
Web Analytics
Session Replay
Warehouse-native Amplitude
Experiment
Feature Experimentation
Web Experimentation
Feature Management
Feature Experimentation
Web Experimentation
Feature Management
Data
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Customer Data Platform
Data Governance
Integrations
Security & Privacy
AI
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
B2B
Media
Healthcare
Ecommerce
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Increase customer lifetime value
Accelerate monetization
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Data
Engineering
Marketing
Product
Data
Engineering
Marketing
Size
Startups
Enterprise
Startups
Enterprise
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions
Amplitude Solutions
Industry
Financial Services
B2B
Media
Healthcare
Ecommerce
Financial Services
B2B
Media
Healthcare
Ecommerce
Use Case
Grow active users
Increase customer lifetime value
Accelerate monetization
Grow active users
Increase customer lifetime value
Accelerate monetization
Team
Product
Data
Engineering
Marketing
Product
Data
Engineering
Marketing
Size
Startups
Enterprise
Startups
Enterprise
Resources
Learn
Blog
Resource Center
Glossary
Templates
Explore Hub
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Events
Customers
Partners
Community
Events
Customers
Partners
Support & Services
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Tracking Guides
Benchmarks
Tracking Guides
Resources
Learn
Blog
Resource Center
Glossary
Templates
Explore Hub
Blog
Resource Center
Glossary
Templates
Explore Hub
Connect
Community
Events
Customers
Partners
Community
Events
Customers
Partners
Support & Services
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Customer Help Center
Developer Hub
Academy & Training
Professional Services
Tools
Benchmarks
Tracking Guides
Benchmarks
Tracking Guides
Pricing
Pricing
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Glossary
Learn about analytics, product, and technical terms and get their definitions in our Glossary.
Table of Contents
All Terms
A/B Testing
Adoption rate
Analytics
Behavioral analytics
Churn
Conversion funnel
Conversion rate
Customer experience (CX)
Daily active users (DAU)
Go to market strategy
Marketing qualified lead (MQL)
Mobile analytics
Onboarding
Product analytics
Product features
Product led growth (PLG)
Product management
Product roadmap
Product strategy
Qualitative data
Sales qualified lead (SQL)
User behavior analytics
User engagement
Universally unique identifier (UUID)
User ID
User persona
User segmentation
User stories
Website analytics