Don’t Just Minimize Strife–Build Customers for Life
Understand every click and swipe to get to know your customers better than they know themselves. Move from churn to retention and build customers for life.
Now is the time to get retention right
Retention is the key to generating revenue, growing customer lifetime value, and building a competitive moat. How do you get there? Unlocking a deep understanding of your customers to foster lifelong loyalty.
Solve your most critical retention challenges
Unlock higher engagement to boost retention and reduce churn.
Turn casual users into loyal fans with real-time personalization.
Convert one-time purchasers into repeat customers that sustain your business.
Check out how your retention metrics measure up
See product benchmarks across industries, regions, and company sizes to better understand the relative performance of your key product indicators, such as activation, engagement, and retention.
“By building look-alike audiences to find more people pursuing similar goals and pathways, we’ve reduced our customer retention costs by 2x.”
Gaining customers for life is a team sport
Build tailored campaigns using insights from behavioral data to meet different customer segments wherever they are, whenever they’re ready.
Explore individual customer journeys to boost engagement and understand why customers keep coming back.
Test personalized experiences and validate your experiments to drive customer lifetime value with minimal engineering effort.
One platform for insights, experimentation, and activation
Here are some Amplitude capabilities that product and marketing teams leverage to drive long-term retention.
Turn your active users into power users
Go beyond activating users to understanding what keeps them coming back.
- Capture and track the right retention metric that matters to your business.
- Identify and monitor critical events that convert active users to users for life.
- Understand the lifecycle of a new, current, resurrected, or dormant user to adjust your engagement strategies.
Drive profitability with precision targeting
See how your top-performing campaigns, channels, and messaging impact retention to lower customer acquisition costs (CAC).
- Compare product engagement between user groups to see exactly how campaigns, channels, and feature adoption impact drive user retention.
- Build lookalike audiences to focus customers engaged with your product to convert into lifelong customers.
- Pair with experimentation to optimize user journeys with new features and messaging to get ahead of churn.
See which customer journeys increase retention
Explore any number of user journeys in one visual timeline. See events in sequence to identify friction and opportunity in the many paths your customers take retain.
- Identify user journeys that lead to engagement and long-term retention.
- Group users into cohorts for targeted experiences or offers that increase engagement.
- Assess how users engage with product features and how often to discover what they love.
Drive engagement while you lower your CAC
Test, learn, and release revenue-accelerating features and products in a few simple clicks with one platform—no analyst support needed.
- Run targeted experiments across devices on key cohorts with ease.
- Improve trial conversions and polish checkout flows with personalized experiences.
- Deliver tests safely with enterprise-ready feature management, security, and governance built-in.
Deliver personalized experiences at scale
Drive marketing campaigns and product personalization with audience segments backed by first-party data.
- Use any combination of customer behaviors, product data, profile data, and more to build audience lists with high customer lifetime value.
- With predictive cohorts, tailor campaigns to send reminders to the highest propensity customers, special offers to those on the fence, and fresh engagement strategies to the ones least likely to convert.
- Create automated syncs from lists you build to any tool in your stack for reliability, consistency, and repeatability.
Discover Your Churn Rate
In just a few clicks, you can understand the rate at which customers stop using your product or service over a given time. It’s necessary to have a pulse on churn as it’s used to measure customer retention and satisfaction and impacts your business's sustainability and long-term growth.
2,000+ companies trust Amplitude
Helpful resources
Stopping churn is just the start
Power up your profitability and boost customer lifetime value by joining the leading organizations with Amplitude. Get started today with a free account and gain instant access to our features.