North Star Playbook

The guide to discovering your product’s North Star

Who is this book for?

You are:

  • A product manager, product designer, product developer, or anyone interested in improving the way you manage and build products.
  • Familiar with product management basics. You’ve worked on product teams with product managers, designers, developers, and researchers and are looking for new methods to deepen your understanding.
  • Curious about frameworks, tools, and systems. You are eager to learn more, while recognizing that there are no silver bullets.

You want:

  • A greater sense of impact and coherence in your work.
  • A more focused, less reactive way to work.
  • To address customer problems and opportunities without just churning out more features.
  • Context and inspiration to improve your current tools and metrics, like OKRs, roadmaps, and KPIs.
  • More autonomy, with more flexibility to solve problems, while ensuring your work aligns with the bigger picture.
  • To be data-informed instead of letting the data drive you in circles.
  • Shared language and common understanding about vision, strategy, and value.

By the end of this book, you will:

  • Understand the purpose and value of the North Star Framework.
  • Understand the elements of the North Star Framework.
  • Be able to run an internal North Star workshop.
  • Be able to define and name a North Star Metric (and related inputs) for your company.
  • Be able to identify and address common traps.
  • Know when to change your North Star Metric.
  • Understand how to integrate the North Star Framework with your development process.

Now, let’s get started.

Start Reading

Download this content as a PDF

Read Amplitude’s Privacy Notice here. Amplitude is the #1 Product Intelligence platform helping companies build better products. Over 30,000 teams from 180+ countries around the world use Amplitude. We’ve tracked over 25 trillion user actions to help digital product and growth teams instantly understand user behavior, build engaging experiences, and grow their business.